Page 4 - PR Communication Age APRIL 2016

Contents&Focus

PAGE 3 Editorial 05 According to a new study by
PAGE 5 IBM Corp., the greatest busi-
ARTICLES ness challenge today is indus-
try convergence, in which competi-
Global Marketing: In the Year of the tion increasingly comes from both
Monkey inside and outside their traditional
- Dr B K Mukhopadhyay spheres of business, often fueled by
digital innovation. The advise is spe-
PAGE 8 What the explosion in social media cific - "….Companies have to reas-
portends for journalism sess their strategic direction because
- Prof Dr Uma Bhushan the world around them is changing."

PAGE 11 New Ideology on Population Studies 08 The news business has long
Discovered: New Concept of been in a state of flux. It's
Population easy to look back and see that 35
- Dr. Ashish Barua years ago, there was no Times Now,
no NDTV and certainly no World
Feature Wide Web. The paradigm shifts that
have beleaguered media companies
PAGE 22 Know about the Indian Maritime over the last decade have been well
University concisely documented. Still, they were difficult
to predict, making it a challenge to
PAGE 28 People on the move identify the developments that will
PAGE 29 Aadhaar bill moved with privacy influence the news scape over the
next 35 years.
clause and Rajya Sabha shield
PAGE 31 Legal 11 An Analysis of Human re-
PAGE 33 News Round Up sources shows that, it has
PAGE 37 International News prolonged relationship with eco-
PAGE 38 Education News nomic development. As consumers,
PAGE 40 Travel & Tourism News the goal of economic development
PAGE 41 Information & Technology is to maximize realization of their
PAGE 42 Snippets desires and aspirations. The size of
population therefore is a crucial de-
terminant of economic development.
A large population may not neces-
sarily contribute to economic devel-
opment; infact a fast rising popula-
tion may lead to as 'over population'.

4 PR COMMUNICAT ION AGE April 2016