Page 41 - PR COMMUNICATION AGE FEBRUARY 2016

INFORMATION &
TECHNOLOGY

Airtel 700MHz spectrum low streaming to laptops, TV, phones, methods, including entertaining and
unaffordable at suggested tablets and streaming dongles (like educational films, testimonials from
prices Chromecast and Roku) that plug into happy couples who are using contracep-
the display. Subscribers can avail free tion, Q and A videos with physicians and
Bharti Airtel has said that the base service for the first month. other information that aims to dispel
price proposed for 700MHz spectrum myths and misconceptions.
makes it unaffordable for them to buy Apple recalls Mac wall
any of the airwaves in the band. plug adapters sold outside Researchers from Johns Hopkins
US University's Centre for Communication
Country's top telecom operator also Programmes (CCP) in US said that
said the current voice tariffs are Apple has announced a recall of 12 women who watched videos were 4.5
unsustainably low and it will look at years' worth of wall plug adapters it times more likely to use modern con-
opportunities to increase prices going sold outside the United States, warn- traceptive methods than those who
forward. ing of the risk of electric shock. Apple did not.
said that it was aware of 12 incidents
"We believe that the price which has worldwide involving the adapters. 4G band pricing may hit
been proposed for 700MHz just makes telecom earnings in India
it very expensive for us to buy any of Apple did not specify the number of
the spectrum, so we believe that we adapters at issue, but it could be high TRAI's (Telecom Regulatory Authority
cannot afford to buy that spectrum at given the 12-year span and the popu- of India) pricing recommendation on
the said price," Bharti Airtel MD and larity of the company's devices. People the coveted 700 MHz 4G band has
CEO (India & South Asia) Gopal Vittal were advised to stop using the adapt- sharply divided analysts and industry
said. ers and bring them to an Apple shop experts. Some experts said that the
for replacement. suggested starting price of Rs 57,425
Netflix officially available crore ($8.5 billion approx) for a pan-
in India; plans start at Rs. Smartphone app to in- India 5 MHz block, or Rs 11,485 crore
500 pm crease contraceptive use in a unit, of 700 MHz spectrum wasn't
rural India too high, given the easy financing op-
At CES 2016, Netflix CEO, Reed tions, the fact that this was a 20-year
Hastings announced the commence- A new Smartphone app developed to asset, the money telcos make cur-
ment of Netflix in India. Subscription help married women in rural India to rently and the ongoing data growth.
plans begin at Rs. 500 for the basic better understand contraceptive
plan without HD, Rs. 650 for HD and choices led to a dramatic increase in the But others say given stiff base price,
Rs. 800 for Ultra HD. The basic plan number of women using modern family the efficiency gains from deploying 4G
allows to stream onto one screen at planning methods in just a few months, on this most cost-efficient band aren't
any given time. Standard allows for a new study has found. The app incor- enough to offset the higher up front
two simultaneous streams and Pre- porates a variety of videos about fam- investments involved. Both sides
mium makes that to four. All plans al- ily planning and modern contraceptive though agreed that telcos will be left
with higher debt levels.

PR COMMUNICATION AGE February 2016 41

Copyright@ The Insurance Times. 09883398055 / 09883380339