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               General economic conditions at home or abroad
               may react adversely on the sales. An export deal
               may be lost due to some political moves, such
               as changes in exchange controls, tariffs, or
               import quotes. Although firms may seek to
               minimize such risks by extensive market research
               before launch, many products, especially the new
               ones tend to fail.

          (iii) Financial Risks - Credit plays an important role in
               the financing of most businesses, and a firm may
               find itself in difficulties owing to factors affecting
               either the credit received or credit extended.

               An increase in the cost of borrowing caused by a
               rise in market interest rates cut profit but more
               important is the availability of credit, bank finance
               or even overdraft facility. A heavy dependency upon
               the loan capital relative to equity capital increases
               the risks for creditors and shareholders alike. The
               failure of debtors to settle their debts can be another
               source of financial loss.

               This happens mostly on overseas trade where the

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