Page 23 - Banking Finance July 2019

PRESS RELEASE

HDFC Bank highest-ranked Indian co in global Top 100,

brand valued at $22.7 bn

HDFC Bank, the leading bank in India, is the highest-ranked Indian brand to be featured in the BrandZTM Top 100 Most
Valuable Global Brands released by WPP group company Millward Brown. In the latest list, the Bank’s brand value has
increased to $22.70 billion from $20.87 billion as of last year.
HDFC Bank has now featured five times consecutively in the Top 100 global brands list. The Bank has retained its 60th
rank over the last two years. Life Insurance Corporation (68th) and Tata Consultancy Services (97th) are the only other
Indian companies on the list this year.

The prestigious list is topped by Amazon. Other brands in the top 10 are Apple, Google, Microsoft, Visa, Facebook, Alibaba,
Tencent, McDonalds and AT&T in that order.

According to BrandZ, its study covers 3.7 million consumers and more than 1,65,000 brands in over 50 markets. BrandZ™
is the only brand valuation methodology that obtains this customer viewpoint by conducting worldwide on-going, in-
depth quantitative consumer research, online and face-toface, building up a global picture of brands on a category-by-
category and country-by-country basis.

MSME customers can now avail OD up to Rs. 10 lakh, digitally
YES BANK, India’s fourth largest private sector Bank, announced the launch of Click OD (over draft) facility for the Bank’s
existing Micro, Small and Medium Enterprises (MSME) customers. Through this, an MSME can avail unsecured OD up to
Rs. 10 lakh digitally, without any documentation. This unique proposition will be offered to select customers basis their
account conduct and credit history.

The OD facility is an end to end digital offering where the limit will be disbursed through Bank’s MSME portal. The
customer has to login on the portal and just follow the steps. The limit is disbursed in a matter of few clicks. The bank
is targeting a disbursement of Rs 100 crore for FY 2019-20 through the YES MSME portal. YES BANK’s total exposure to
MSMEs as on March 31, 2019 has crossed Rs 42,000 crore.
Commenting on the initiative, Rajan Pental, Senior Group President and Group Head - Branch and Retail Banking, YES
BANK said, “YES BANK has been supporting MSMEs in their growth story through various initiatives such as YES MSME
portal and YES GST. Further, through the launch of this product, the Bank hopes to complement its efforts to address
MSME’s need for timely and hassle free access to working capital finance without documentation, thereby supporting
them in their endeavour to be sustainable and competitive.”

5th International Day of Yoga

Observed by HUDCO

Housing & Urban Development Corporation(HUDCO),
organised special yoga sessions for employees across the
country, on the occasion of International Day of Yoga. The
participants practiced various breathing and stretching
exercises for achieving physical, mental, and spiritual
benefits.

BANKING FINANCE | JULY | 2019 | 23