Page 16 - Insurance Times Octoberr 2022

brands in the Kantar BrandZ India applications for on-boarding customers valuing the 'self' to determine the right
2022 Report. With a brand valuation & servicing them, and virtual bots via financial value to protect themselves
of $2341 million, the Company clocked WhatsApp, to stay connected to our and their family.
in a whopping 257% growth. customers at all stages of the
The association seeks to further build
customer journey. It has helped us stay
Commenting on the recognition, and enhance the importance of
true to our purpose of providing
Chandramohan Mehra, Chief Marketing financial preparedness and protection.
individuals most vulnerable to financial
Officer, Bajaj Allianz Life Insurance, said, The mantra is to prepare ahead
distress on a breadwinner's loss, with
"Enabling Life Goals of our customers mentally, physically and financially for
a protective net." unforeseen challenges. Just as the
has been at the heart of our business
protective gear is essential to safeguard
purpose aided by tech innovations,
customer experience and value-packed Ageas becomes first players on-field, life insurance is the
most important component for financial
products. We aim to continuously build
foreign company with 74% protection in life.
stronger bond with customers by
stake in Indian life insurer
keeping the brand relevant,
differentiated and meaningful" Ageas Federal Life Insurance has Attention Subscribers
become the first Indian life insurer to
Please renew your Subscription of The
Shriram Life Insurance have 74% foreign shareholding Insurance Times Journal to receive
following the exit of IDBI Bank which
(SLIC) is recognised for copy of the journal uninterruptedly.
sold its entire 25% stake to Ageas
You can now pay by GPAY, Phonepe,
'Best Use of Technology in Insurance International NV.
Paytm, Amazon, ICICI Pay, BHIM UPI
Customer Service' Belgium-based Ageas Insurance
International’s stake in the life
Shriram Life Insurance (SLIC) has been
insurance company is now 74% from
recognised for 'Best Use of Technology
the earlier 49%. Federal Bank
in Customer Service (Life Insurance)' at
continues to hold the remaining 26%
the prestigious BFSI Leadership
stake in the insurance joint venture.
Awards, 2022, organised by Krypton
India. The award was presented to As a part of the Union Budget for
team SLIC at a ceremony held in FY22, the government had increased
Mumbai on September 15, 2022. the permissible limit for foreign direct
investment (FDI) in insurance
The award is a just recognition for
companies to 74% from 49%, thereby
SLIC, Novac IT (Shriram Group's IT
accepting a long-standing demand of
arm), & Novac Digital's committed
the industry.
efforts at providing excellent service to
its customers through intelligent and
smart use of technology. Rohit Sharma and Ritika
While commenting on the Sajdeh roped in as brand
achievement, Casparus Kromhout, MD
ambassadors of Max Life
& CEO, Shriram Life Insurance
Company said, "Shriram Life Insurance Insurance
operates predominantly in the middle Max Life Insurance Company
and lower-income markets with a
announced appointment of Rohit
significant presence in the rural You can also make payment for
Sharma, captain of men's Indian
segment. Reaching and servicing these purchase of Books/Exam Guides
Cricket Team and his wife Ritika
markets require solutions that match from www.sashipublications.com
Sajdeh, as its brand ambassadors. Max
the customers' unique needs. through above QR Code
Life has signed a two-year partnership
We have developed and deployed with the cricketing star and his spouse, For any query please call
innovative tech-driven solutions, such who are making their debut on-screen 9073791022/9883398055
as claims settlement within 12 hours together. The association is aimed at
www.sashipublications.com
for even remote locations, mobile promoting the Max Life brand ethos of
16 The Insurance Times, October 2022