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Value Proposition                                                                                                                                                             PDGC



                                                                                                                                                                  Digital Marketing Tool
                                                                                                                                                                                Sales Guide





       Partner Benefits                                              Customer Benefits                                              Add-on Features




       1.   A reason to contact your customers: Dell                1. Modernize their SAP Landscapes: SAP                       1.   Attach business services: boost your
            EMC is the only tier one provider that can                  landscapes are taking customers from traditional              profitability by attaching your own business
            support SAP edge to core to cloud strategy                  “On-Disk” databases to In-Memory Computing,                   services or Dell EMC Services.
            with its broad portfolio that will help                     All-Flash Infrastructures and Cloud Operating
            customers to modernize their SAP workload                   models.                                                  2.   Flexible financing: help customers to modernize
            infrastructure from the edge to the core to the                                                                           their infrastructure by offering flexible financing
            cloud.                                                  2. Running SAP in a Multicloud: With Dell EMC,                    options from Dell EMC Financial Services.
                                                                        customers can right-size their SAP environment
       2.   A Powerful position for Partners: Partners                  and applications and modernize their on-premise          3.    Consumption model choice: purchase options
            can sell Dell EMC infrastructure as a                       IT while enabling hybrid cloud deployments, and                to match customer’s consumption cadence and
            competitive swap to customers currently                     while leveraging best infrastructure practices                 ‘mimic’ the public cloud.
            using third-party offerings or to secure net                coupled with automated cloud deployment and
            new sales for customers looking to run SAP.                 management capabilities, instead of spending             4.   Dell EMC Infrastructure Solutions: promote
                                                                        time designing hardware solutions.                            holistic solutions for data storage.
       3.   Strengthen trust: help customers to realise
            the benefits of enhanced infrastructure. Help           3. Innovating with SAP Leonardo: Digital                     5.   Dell EMC Client Solutions: leverage customer
            move your current and net-new customers                     transformation isn’t a bandwagon buzzphrase. It’s             engagement to explore options for holistic Dell
            forward into a conversation about the power                 real, and it’s necessary. 62% of companies see                EMC client solution needs that arise from any
            of Dell EMC and SAP solutions.                              new competitors enter the marketplace as a                    initial enquiry.
                                                                        result of emerging digital technologies and 26%
       4.   Additional benefits: In addition to the                     increase in profitability for the best companies at
            consolidation and growth the SAP Workloads                  managing digital transformation. 49% of leading
            initiative represents, Partners can expect                  companies are investing in digital more than their
            rewards and special benefits via the Partner                counterparts do.
            Program

       3                                                                           Confidential – Internal/Partner Use only
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