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Customer Benefits
  Value Proposition                                                                                                                                                                  PDGC



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       Partner Benefits                                              Customer Benefits                                              Add-on Features




       1.    Prevent technological obsolescence:                       1.   A reason to contact your customers:                     1.   Attach business services: boost your
             when customers proceed with outdated                           speak to customers about the latest Dell                     profitability by attaching your own business
             equipment, maintaining it will eventually cost                 EMC Unity Platforms and their                                services or Dell EMC Services.
             more and more as time goes by.                                 enhancements.
                                                                                                                                    2.   Flexible financing: help customers to
       2.    Do more with less whilst saving money in                  2.   Strengthen trust: help customers to                          modernize their infrastructure by offering
             the process: upgraded equipment will                           realise the benefits of enhanced                             flexible financing options from Dell EMC
             increase productivity while reducing spending                  infrastructure.                                              Financial Services.
             on
             IT infrastructure.                                        3.   Maintain a solution-focused mindset:                    3.   Consumption model choice: purchase
                                                                            engage customers about the right Dell                        options to match customer’s consumption
       3.    Keep pace with industry trends and                             EMC Unity storage fit for their specific                     cadence and ‘mimic’ the public cloud.
             innovations: organizations can quickly fall                    requirements.
             far behind the curve if a faster, better way of                                                                        4.   Dell EMC Infrastructure Solutions: promote
             achieving a particular result isn’t adopted as            4.   Deliver strategic, consultative value: be                    holistic solutions for data storage.
             soon as possible.                                              a trusted advisor and demonstrate your
                                                                            storage expertise.                                      5.   Dell EMC Client Solutions: leverage
       4.    Decrease failure rates and downtime: as                                                                                     customer engagement to explore options for
             older systems become obsolete, customers                  5.   Realize higher margins from end-to-end                       holistic Dell EMC client solution needs that
             start to notice an increase in failure rates,                  sales: drive increased revenues across                       arise from any initial enquiry.
             and  a corresponding increase in downtime.                     our midrange storage infrastructure
                                                                            products.

                                                                       6.   Boost profitability through business
                                                                            services: attach your own in-house
                                                                            services or Dell EMC Services to each
                                                                            opportunity.


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