Page 105 - Overthrow_Black&WhiteVersion

Wilkin Lee, UK Sales and Marketing Director
The Interview
Innovation for All Xiaomi
In 2018 Xiaomi became the fourth largest smartphone company in the world. Its unique business model, which includes capping its profit on hardware, is driven by their brand’s democratising mission to offer ‘amazing products at honest prices’. As Chief Executive Officer
Lei Jun put it in the company’s IPO statement the same year: ‘We want to allow everyone, regardless of gender, ethnicity, religion, nationality or education level, to enjoy the benefits of technology.’
Global expansion has been key: 10 years old, Xiaomi’s international business accounted for almost half of its total revenue in 2018, growing at 113%, year on year. Newly launched in the UK and Ireland, we spoke to UK Sales and Marketing Director Wilkin Lee two months after the opening of the first dedicated Mi store in London.
Can you tell us about Xiaomi and the ambition for the UK?
I’ve just joined Xiaomi as of August 2018, so I’m quite new to the company, but it has been a very exciting time – we only launched in the UK in November 2018.
w
Wilkin Lee at
the Mi Store in London’s Westfield shopping centre.
104 Democratiser