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The Xiaomi brand itself started in 2010, so in
terms of a tech brand we’re actually quite new,
but the growth we’ve had has been phenomenal. For instance, within the first two years we achieved US$1bn in sales, and then in just four years alone we achieved US$10bn in sales.
As a smartphone brand we’re the fourth largest
in the world, but we’re not just a smartphone manufacturer, we are an internet company –
and, more precisely, an internet company with smartphones and smart hardware connected by
an IoT platform at its core. With that we’re bringing innovation in both hardware and internet services. We have established the world’s largest consumer IoT platform with more than 132 million connected smart devices (excluding smartphones and laptops), so there’s a lot more to us than just smartphones.
For the UK launch, at the moment we’ve got products across categories such as health, with our smart watches, fitness trackers and smart scales. For the home we’ve got smart lightbulbs, LED lighting, routers, bags, and glasses. So, we’ve got a very broad portfolio in terms of the hardware and different consumer lifestyle products that we bring to the market.
Europe is a key priority for us in our global expansion, and the UK plays a pivotal role in
this journey. One of our biggest obstacles when entering the UK and Ireland markets is brand awareness – in the UK and Ireland we are a relatively unknown brand. So my ambition for the UK is really
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