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is run – our focus is on generating revenue and sales via services rather than products.
How does Xiaomi ‘democratise’ innovation by working with other companies in the Xiaomi ecosystem?
We’ve got 132 million activated smart home devices as of Q3 2018, which is a showcase of how good our platform is. Even now it’s all activated via our Mi Home app, which works on both iOS and Android.
Globally we’re partnering with businesses and developers to create a genuine ecosystem of smart products. The Xiaomi IoT Developer Program was first launched in 2017, giving third-party developers access to the Mi Home platform for controlling smart home scenarios with cloud, AI and big data capabilities. This year we’re building the ‘Xiaomi AIoT Developer Fund’, which will be used to support AI developers, hardware equipment manufacturers and AI technology companies.
How does Xiaomi engage with its customers?
Xiaomi has a big, strong group of customers, which we call the Mi Fan base. For us, our Mi Fans are the core of why we do things, and also how we do things.
We engage with them on social media, whether that’s Facebook, Instagram, or Twitter, but then also we’ve got the MIUI fan forum as well – this is where we’re interacting with our more tech-savvy fanbase.
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