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to make fans and friends first – it’s really just driving awareness through great products, great pricing, great PR and media reviews of our devices.
How is Xiaomi democratising technology for consumers?
For Xiaomi one of the key factors that makes us special is the fact that we’re tying up innovation for everyone along with honest pricing.
For us, innovation for everyone is about how
high we can go in terms of a product. But with
the honest pricing side of our brand it’s about
how far we can go – so that the consumer is paying an affordable price for a device with all the quality, innovation, materials and components that they would expect from a far higher cost price device out there. For instance, the fact that we’re selling the Mi MIX 3 at £499 doesn’t mean you’re getting half the phone compared to a phone that’s priced at £1,000.
As a company, we’ve capped our hardware to an average of 5% net profit, which is why we can afford to deliver this level of product for the price. Honest pricing is in our company statute, so that even if the current CEO moves away, the next CEO has to adopt the 5% net profit promise.
For us, honest pricing makes our hardware more accessible, and we can do that because we’re not just a smartphone manufacturer. As an internet company – and this is how the internet business
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