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Media Essentials:
• Live and breathe customer service through all owned assets
• Invest in tech to deliver real-time and first-rate 24/7 customer interaction
• Use media channels that provide direct and open conversation such as social channels
• Deliver bags of personality through all assets, paid, owned or earned
• Make use of the Chief Executive Officer or founder’s vision in communications
Secret Ingredient:
• Personality through technology
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