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Beyond pack, Oatly focuses its marketing activity on bold outdoor media.
everyday lives and think about themselves
and the planet. That was the original idea with
our packaging, you’d walk over and you would say, ‘Why did they put a hyphen in the middle of their logo and an exclamation point?’ It’s two things you would never do. We’ve just taken that and run with it. Our out-of-home is meant to do the same thing that our Instagram posts and our packaging sides are meant to do – to give people something interesting to think about as they go about
their daily lives.
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