Page 64 - Overthrow_Black&WhiteVersion
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Media Essentials:
• Integrate the disciplines of advertising, social and PR – creating news stories
• Align all channels behind a moment in time, and constantly create more moments
• Select media channels that help people feel
like everyone is witnessing this at the same time
• Provide places, both real and virtual, to allow for expression from your converts
Secret Ingredient:
• An ambivalence towards competitors
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