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Of course, throughout the communications a deep understanding of the consumer is essential and a moral compass for customer service must be an integral part of the company culture.
Channels that allow for feedback, dialogue and discussion will always be the bedrock of a media strategy. And if getting more people to join your people-powered mission is the KPI, investing in the production of large quantities of content will be essential to keep the fandom and the conversation flowing.
When any piece of content captures the passions of the many, distribution of this piece should be prioritised, sending it far and wide and recruiting more believers as you go. And, of course, listening to the people’s instructions of where to go next becomes pivotal.
Remember, as a People’s Champion, you only exist to serve the people, so constantly monitor, listen, respond, feedback and celebrate every individual story – your brand’s story is simply a compendium of the myriad of individual stories.
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