Page 82 - Overthrow_Black&WhiteVersion
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Media Essentials:
• Data to inform the ‘where’ and the ‘what’, not the ‘who’
• Openness and transparency to the core
• Maintain honest dialogue with the people – listen, respond, feedback and recruit
• Become a content factory and invest behind the pieces that spark people’s passion
Secret Ingredient:
• Empathy
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