Page 23 - Rohingya crisis booklet
P. 23
Key publics
primary
Demographics Psychographics
• Age: 21-30 years old • Socially active
• Gender: female, male, other • Concerned about the refugee
• Location: Urban problem
• Income Ireland: ~USD 52,000 • Spend time volunteering and
• Income Spain: ~USD 23,129 helping others
• Social media users
