Page 35 - Rohingya crisis booklet
P. 35

What influencers say, “Does Matter!”











         ● Influencers engagement on social media is 8X more than


                brand-direct content (RhythmOne & Forrester, 2015)

         ● They help widespread the awareness messages.

         ● Messages reach millions in one click.

         ● ‘Personal’ connection makes influencers more trustworthy

                and get their message straight to the public


         ● Local influencers have a deep knowledge of their culture and

                language.
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