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Cisco: key messages



                                   Three major technology transformations are driving the market, fueled by digital transformation  – IoT,  Cloud,
                                   and cyber security. These changes substantially increase IT complexity with the need to support:
   Executive message
   from Bryan                      • Increasing number of devices and device types
                                   • Explosion of data and the need for meaningful insights
   Cisco key messages
                                   • Growing number of threats and an increasing attack surface

                                   • Growing scope of IT responsibility:  from managing 200 devices per IT person to 1 million by 2020
   Services key messages
                                   The networks of today do not address today’s new network needs. This is why Cisco is introducing the new
   Advanced                        network. The new network is based on best of breed products, integrated architecture, and deep intelligence.
   Services priorities               Applied intelligence (innovate faster) – Harness vast network and connected device information and

   Strategy and business             organize it to deliver actionable network and business insight
   development messages              Seeing the threats (lower risk) – Find the invisible threats to better protect sensitive data, users, and brand

   Advanced Services:                Giving IT time back (Reduce cost and complexity) – Automate  mundane tasks and constantly learning to
   world of solutions                turn days of work into hours
   Advanced Services:              Cisco has moved data for 80% of the internet for the last three decades. But we didn’t just move it, we studied
   catch us live                   it, we worked to understand it and that learning is applied  in the new network. So when it came to designing the
                                   network for today’s needs; the answer to question “why Cisco” is simple, because no one else can.
   Advanced Services:
   beyond the stage
                                    What are we announcing  – “Wolverine Launch”
   Customer spotlight
                                                                     Single pane of management to design, provision, enable policy, and assure
                                   DNA Center                        network services with full visibility of user and device identity, operating  systems
   #SocialMedia                                                      and applications across the entire network fabric
                                                                     Industry first, this solution provides policy-based automation from the edge to
   Everything else                 Software-Defined Access
   you need                                                          the cloud
                                                                     With x-ray vision – Delivers rapid detection and mitigation of threats by
                                                                     automating network segmentation and enforcement of security policy with
                                   Network as a Sensor
                                                                     proven TrustSec and ISE technology which can be easily managed through
                                                                     software-defined  workflows

                                                                     Built for security, mobility, IOT, and Cloud – The Cisco Catalyst 9K Series
                                   Catalyst 9K Switches              Switches handle advanced persistent threats with Network as a Sensor X-Ray
                                                                     visibility  which enables threat detection even in encrypted traffic.
                                                                                                        Conf idential and internal only. Cisco Live Las Vegas – June 25-29, 2017  3
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