Page 12 - CON Boardpack FEBRUARY 2020 FINAL (v5) P1 - 75_Neat
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8.3 Consumer Education and Communication
The relationship with the media through Marieta Human is extremely
good.
During a lunch with the media and the pork industry it was
suggested that SAPork become an icon in the South African market.
New ideas were coming in from Media24 in an attempt to get the
nation together through braai.
The Drum Food contract was coming to an end in February when a
new proposal will be done.
8.4 Research and Development
Carcass classification
It was noted that 240 sides of the carcasses (12 batches of 10
carcasses) were done and the conclusion was that there is a
definite difference. The caliper was the most accurate measurering
tool. The research was done on Engelbast’s theories. He the did
European classifiction system. There might be a change as the
dfault is currently 2.4 points. A report will be compiled by the end of
November followed by further duscussions before the report is made
available for the Board to take a final decision.
8.5 Business Intelligence
The Board took note of the Business Intelligence report.
8.6 Business Development
A concern is that the developing farmers will get more and more
under the tree as the abattoir are afraid for ASF coming into the
abattoirs. A solution should be found.
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