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Contoh Abstract

ABSTRACT

This Study aims to know that the perception of ease of transactions can
affect online purchasing decisions. This study uses questionnaires as data

collection materials, which are analyzed with the help of SEM AMOS software,
transaction convenience variables and brand trust either directly or moderated
the attitude of online shopping give influence to the decision of online
purchasing
The results of this study indicate that the ease of transactions and
brand trusts both directly and moderated attitudes of online shopping affect
the decision of online purchases positively and significantly.
Based on the results of these studies proved that ease of transaction
and brand trust either directly or moderated attitudes of online shopping affect

the decision of online purchasing

Keywords: Ease of transaction, Brand Trust, Online Shopping Attitudes and
Online Purchase Decisions

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