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The commercial department also strengthened their trade marketing capabilities this year - creating a stronger, more gainful relationship between sales and marketing. Profitable relationships were also established between JWN and customers. These include:
• 16 Style Bar Buildouts
• 110 Bar Paintings
• 8 Wholesales Branded
• 1 Convenience Store Rebranded
• 44 NEW Wholesales Now Stocking AE
• 33% of Wholesalers Selling Magnum at SRP
• 110 Wholesales Now Available To Community Bars
for Deals and Specials
FUTURE PLANS
Going forward, there are plans to seal the communi- cations gaps within the group, and educate the other support aspects of the business to create better synergy between the functional pieces and sales and marketing. They also hope to further strengthen the partnership between the off-trade and on-trade teams.
2018 will see the rollout of some new and exciting campaigns, starting with a few sexy pieces for Valen- tine’s Day. There is no doubt that the commercial department will continue to break records as the year goes on, and we can’t wait to see how these ‘tigers’ conquer 2018.
in high sPirits 13