Page 11 - ETFF_FranchiseBrochure_V1

THE FRANCHISE OPPORTUNITY
THE FRANCHISE OPPORTUNITY
THE FRANCHISE OPPORTUNITY
THE FRANCHISE OPPORTUNITY
THE FRANCHISE OPPORTUNITY
THE FRANCHISE OPPORTUNITY
HOW TO SUCCESSFULLY OPEN
HOW TO SUCCESSFULLY OPEN
HOW TO SUCCESSFULLY OPEN
HOW TO SUCCESSFULLY OPEN
MEMBER Benefits
Franchisee Benefits
Franchisee:
Franchisee Benefits
Franchisee:
MEMBER Benefits
REP EXPERIENCED
1. Real Estate:
REP EXPERIENCED
1. Real Estate:
Thank you for considering Eat The Frog Fitness franchise opportunity.
Thank you for considering Eat The Frog Fitness franchise opportunity.Thank you for considering Eat The Frog Fitness franchise opportunity.Thank you for considering Eat The Frog Fitness franchise opportunity.Thank you for considering Eat The Frog Fitness franchise opportunity. 1. Real Estate: 1. Real Estate: 1. Real Estate: 1. Real Estat
Thank you for considering Eat The Frog Fitness franchise opportunity.
Franchising involves people, processes, and systems. Each is reliant Franchising involves people, processes, and systems. Each is reliant Franchising involves people, processes, and systems. Each is reliant Franchising involves people, processes, and systems. Each is reliant Franchisee:Franchisee:Franchisee:Franchisee: Franchisee Bene
Franchising involves people, processes, and systems. Each is reliant
Franchising involves people, processes, and systems. Each is reliant
FRANCHISE SUPPORT
FRANCHISE SUPPORT
Finding the best location at the best price is your goal. You will
Finding the best location at the best price is your goal. You will
upon the other and incorporates thought and time. Integrity, compatibility,
upon the other and incorporates thought and time. Integrity, compatibility,upon the other and incorporates thought and time. Integrity, compatibility,upon the other and incorporates thought and time. Integrity, compatibility,upon the other and incorporates thought and time. Integrity, compatibility, have an opportunity to work with our
upon the other and incorporates thought and time. Integrity, compatibility,
have an opportunity to work with our master brokerage team
have an opportunity to work with our master brokerage team
business experiences, and financial strength all play an important partbusiness experiences, and financial strength all play an important partbusiness experiences, and financial strength all play an important partbusiness experiences, and financial strength all play an important part whose sole focus is you and your Eat the Frog Fitness
business experiences, and financial strength all play an important part
business experiences, and financial strength all play an important part
whose sole focus is you and your Eat the Frog Fitness Franchise.

whose sole focus is you and your Eat the Frog Fitness Franchise.

in awarding a franchise license. Below is a checkbox process that will
in awarding a franchise license. Below is a checkbox process that will in awarding a franchise license. Below is a checkbox process that will in awarding a franchise license. Below is a checkbox process that will in awarding a franchise license. Below is a checkbox process that will This is just one piece of our secret recipe for s
in awarding a franchise license. Below is a checkbox process that will
This is just one piece of our secret recipe for success that other
This is just one piece of our secret recipe for success that other
Franchisees purchase a desired number of fr
Franchisees purchase a desired number of franchise
find assisting you through your due diligence. This is not intended to be
find assisting you through your due diligence. This is not intended to befind assisting you through your due diligence. This is not intended to befind assisting you through your due diligence. This is not intended to befind assisting you through your due diligence. This is not intended to be Franchisees purchase a desired number of fran
find assisting you through your due diligence. This is not intended to be
franchising companies do not provide.
franchising companies do not provide.
licenses by paying a franchise fee for each. It is highly
licenses by paying a franchise fee for each. It is highly
inclusive of all your due diligence but covers some of the basics processes.inclusive of all your due diligence but covers some of the basics processes.inclusive of all your due diligence but covers some of the basics processes.inclusive of all your due diligence but covers some of the basics processes. licenses by paying a franchise fe
inclusive of all your due diligence but covers some of the basics processes.
inclusive of all your due diligence but covers some of the basics processes.
Live & Virtual Training options
Pre & Post fitness evalua
recommended for franchisees to purchase multiple
At Eat the Frog Fitness we understand the importance of a
recommended for franchisees to purchase multiplerecommended for franchisees to purchase multiplerecommended for franchisees to purchase multiplerecommended for franchisees to purchase multiple Live & Virtual Training optionsLive & Virtual Training optionsLive & Virtual Training optionsLive & Virtual Training options Pre & Post fitness
At Eat the Frog Fitness we understand the importance of a
Pre & Post fitness evaluations
Live & Virtual Training options
recommended for franchisees to purchase multiple
units to take advantage of a stronger marketing
comprehensive support system, and as an Eat the Frog Fitness
2. Design:
comprehensive support system, and as an Eat the Frog Fitness
units to take advantage of a stronger marke
units to take advantage of a stronger marketingunits to take advantage of a stronger marketingunits to take advantage of a stronger marketingunits to take advantage of a stronger marketingting Eat the Frog Fitness’s proprietary technology Offered every 8 weeks 2. Design: 2. Design: 2. Design: 2. Design: comprehensive support sys
2. Design:
Eat the Frog Fitness’s proprietary technology allows
Offered every 8 weeks
PHASE IPHASE IPHASE IPHASE I PHASE I presence within an area. The operation of multiple unitspresence within an area. The operation of multiple unitspresence within an area. The operation of multiple unitspresence within an area. The operation of multiple units Eat the Frog Fitness’s proprietary technology allows Eat the Frog Fitness’s
PHASE I
presence within an area. The operation of multiple units
franchisee, you will experience world class support. Our model is
franchisee, you will experience world class support. Our model is
presence within an area. The operation of multiple units
for 24/7 member accessfor 24/7 member accessfor 24/7 member accessfor 24/7 member access access
for 24/7 member
We provide you with an initial workable design to ensure that
We provide you with an initial workable design to ensure that
designed to make your development schedule and operations as
is surprisingly less challenging with the ability to leverage
designed to make your development schedule and operations as
is surprisingly less challenging with the ability to lever
is surprisingly less challenging with the ability to leverageis surprisingly less challenging with the ability to leverageis surprisingly less challenging with the ability to leverageis surprisingly less challenging with the ability to leverageage for 24/7 member access Drives retention Drives retention Drives retention Drives retentio
Drives retention
the space you are pursuing is a space for success.
Drives retention
the space you are pursuing is a space for success. the space you are pursuing is a space for success. the space you are pursuing is a space for success. the space you are pursuing is a space for success.
staff for quality development between your studios.
simple as possible. Below is a list of just a few areas we will be
simple as possible. Below is a list of just a few areas we will be
staff for quality development between your studios.
Thoroughly review the website and any supporting materials
Virtual Training minimizes payroll costs and is
Thoroughly review the website and any supporting materialsThoroughly review the website and any supporting materialsThoroughly review the website and any supporting materialsThoroughly review the website and any supporting materials staff for quality development between your studios.staff for quality development between your studios.sta
Thoroughly review the website and any supporting materials
Virtual Training minimizes payroll costs and is
Upon signing your license, a franchisee will follow the
supporting you in:
supporting you in:supporting you in:supporting you in:supporting you in:
Upon signing your license, a franchisee will follow
you acquire.
you acquire. you acquire. you acquire. you acquire. Upon signing your license, a franchisee will follow theUpon signing your license, a franchisee will follow theUpon signing your license, a franchisee will follow theUpon signing your license, a franchisee will follow the the the backbone to our 24/7 modelthe backbone to our 24/7 mode
the backbone to our 24/7 model
you acquire.
the backbone to our 24/7 model
3. Construction:
Customized science based fitness programs
provided opening process starting with finding a location
3. Construction:
provided opening process starting with finding a locationprovided opening process starting with finding a locationprovided opening process starting with finding a locationprovided opening process starting with finding a location Customized science based fitness programsCustomized science based fitness programsCustomized science based fi
Customized science based fitness programs
provided opening process starting with finding a location
and the building out of the studio. A franchisee will be
and the building out of the studio. A franchisee will be
Complete a Candidate Franchise Application, and email to
Not just theoretical heart-based monitoring
Complete a Candidate Franchise Application, and email toComplete a Candidate Franchise Application, and email toComplete a Candidate Franchise Application, and email toComplete a Candidate Franchise Application, and email to and the building out of the studio. A franchisee will beand the building out of the studio. A franchisee will bea
Our proprietary guide-to-open manual takes you and your
Virtual Training packages are more affordable (i.e.
Complete a Candidate Franchise Application, and email to
Our proprietary guide-to-open manual takes you and your
Not just theoretical heart-based monitoring
Virtual Training packages are more affordable (i.e.
thoroughly trained to operate under brand standards.
thoroughly trained to operate under brand standards.
Real Estate support through our tenant represented
your representative. This process does not constitute any
your representative. This process does not constitute any your representative. This process does not constitute any your representative. This process does not constitute any your representative. This process does not constitute any thoroughly trained to operate under brand standards.thoroughly trained to operate under brand standards.t
college students)
general contractor from A-Z in the build out process, and is a
general contractor from A-Z in the build out process, and is a
your representative. This process does not constitute any
college students)
Master Broker.
Master Broker.
commitment on your behalf or the Franchisor’s.
critical piece to opening your Eat the Frog Fitness
commitment on your behalf or the Franchisor’s.commitment on your behalf or the Franchisor’s.commitment on your behalf or the Franchisor’s.commitment on your behalf or the Franchisor’s. critical piece to opening your Eat the Frog Fitness franchisecritical piece to opening your Eat the Frog Fitness franchisecritical piece to

commitment on your behalf or the Franchisor’s.
critical piece to opening your Eat the Frog Fitness franchise

INVESTMENT
Memberships starting at $49.95
INVESTMENTINVESTMENTINVESTMENTINVESTMENT Memberships starting at $49.95Memberships starting at $49.95Memberships starting at $49.95Memberships starting at $49.95 location in a timely manner. location in a timely manner. location in a timely manner. location in a timely manner.
INVESTMENT
Memberships starting at $49.95
location in a timely manner.
location in a timely manner.
Minimal staffing
Minimal staffing
$129.95 for unlimited live coached and virtual
TYPE OF EXPENDITURE
HIGH COST
LOW COST
$129.95 for unlimited live coached and virtual
HIGH COSTHIGH COSTHIGH COSTHIGH COST
TYPE OF EXPENDITURE
LOW COST
PHASE IIPHASE IIPHASE IIPHASE II PHASE II TYPE OF EXPENDITURETYPE OF EXPENDITURETYPE OF EXPENDITURETYPE OF EXPENDITURE LOW COSTLOW COSTLOW COSTLOW COST HIGH COST Minimal staffingMinimal staffingMinimal staffingMinimal staffing $129.95 for unlimited live coached and virtual $129.95 for unlimited live coached and virtual $129.95 for u
PHASE II
Build Out assistance with our detailed franchise Specifications
Build Out assistance with our detailed franchise Specifications
(6-8 employees)
coached classes
(6-8 employees)(6-8 employees)(6-8 employees)(6-8 employees)
coached classescoached classescoached classescoached classes
coached classes
(6-8 employees)
4. Training:
4. Training:
Book and our elaborate Guide-to-Open.
Book and our elaborate Guide-to-Open.
Initial Franchise Fee
$39,000$39,000$39,000$39,000 $39,000
Initial Franchise Fee Initial Franchise Fee Initial Franchise Fee Initial Franchise Fee $29,000$29,000$29,000$29,000 $29,000 $39,000 HOW TO SUCCESSFULLY OPEN HOW TO SUCCESSFULLY OPEN 4. Training: 4. Training: 4. Training: 4. Training: Book and our elaborate Guide-to-Open.Book and our elaborate Guide-to-Open.Book and our elaborate
$29,000
Initial Franchise Fee
Prior to opening and operating your Eat the Frog Fitness

Initial Build Out

Prior to opening and operating your Eat the Frog Fitness studio,
$300,000$300,000$300,000$300,000 $300,000

If approved (usually within 24 hours), you will electronically
$200,000
Initial Build Out
If approved (usually within 24 hours), you will electronically If approved (usually within 24 hours), you will electronically If approved (usually within 24 hours), you will electronically If approved (usually within 24 hours), you will electronically Initial Build OutInitial Build OutInitial Build OutInitial Build Out $200,000$200,00
If approved (usually within 24 hours), you will electronically
Periodized training plans
Marketing/promotional opportunities
Periodized training plans
Marketing/promotional opportunities
you will be invited to attend franchisee training program.
you will be invited to attend franchisee training program.
receive a copy of the Franchise Disclosure Document (FDD).
receive a copy of the Franchise Disclosure Document (FDD). receive a copy of the Franchise Disclosure Document (FDD). receive a copy of the Franchise Disclosure Document (FDD). receive a copy of the Franchise Disclosure Document (FDD). Interior/Exterior SignageInterior/Exterior SignageInterior/Exterior SignageInterior/Exterior Signage
receive a copy of the Franchise Disclosure Document (FDD).
Interior/Exterior Signage
$25,000$25,000$25,000$25,000 $25,000
Interior/Exterior Signage
$15,000
High Quality Franchise Training will be provided by
With Bryan Clay
Reduces burn out
This event does not constitute any formal agreement on
Reduces burn out
With Bryan Clay
This event does not constitute any formal agreement onThis event does not constitute any formal agreement onThis event does not constitute any formal agreement onThis event does not constitute any formal agreement ont on Audio/Video System, Equipment & SuppliesAudio/Video System, Equipment & SuppliesAudio/Video System, Equipment & Suppl
This event does not constitute any formal agreemen
$55,000 $55,000 $55,000 $55,000 $55,000
$45,000$45,000$45,000$45,000 $45,000
Audio/Video System, Equipment & Supplies
Audio/Video System, Equipment & Supplies
our incredible support center staff to prepare you for a successful
our incredible support center staff to prepare you for a successful
yours or the Franchisor’s.
yours or the Franchisor’s.yours or the Franchisor’s.yours or the Franchisor’s.yours or the Franchisor’s. 5. Presales: our incredible support center staff to prepare you for a successful our incredible support center staff to prepare you for a successful our incredible support center staff to prepare you for a successful our incredible
yours or the Franchisor’s.
5. Presales:
operation.
Computer System, Equipment & Supplies
$10,000 $10,000 $10,000 $10,000 $10,000
Computer System, Equipment & SuppliesComputer System, Equipment & SuppliesComputer System, Equipment & SuppliesComputer System, Equipment & Supplies $5,000$5,000$5,000$5,000 $5,000 $10,000 Reduces risk of injuryReduces risk of injuryReduces risk of injuryReduces risk of injury 5. Presales: 5. Presales: 5. Presales: 5. Presales: ope
operation.
Computer System, Equipment & Supplies
$5,000
Reduces risk of injury
Reduces risk of injury
Technology driven company
Technology driven company
As we guide you through the build out of your Eat the Frog
As we guide you through the build out of your Eat the F
Utility Deposits
Utility Deposits
$1,000$1,000$1,000$1,000 $1,000
We can also schedule validation calls with senior executives of
We can also schedule validation calls with senior executives of We can also schedule validation calls with senior executives of We can also schedule validation calls with senior executives of We can also schedule validation calls with senior executives of Utility DepositsUtility DepositsUtility DepositsUtility Deposits $500$500$500$50
We can also schedule validation calls with senior executives of
Fitness studio, we will also assist you in the setup of your

Fitness studio, we will also assist you in the setup of your

Allows for operational consistency
the brand. If need be, we can also introduce you to our capital
Reduces potential plateauing
the brand. If need be, we can also introduce you to our capital the brand. If need be, we can also introduce you to our capital the brand. If need be, we can also introduce you to our capital the brand. If need be, we can also introduce you to our capital Opening Retail Inventory & Office SuppliesOpening Retail Inventory & Office Suppl
Allows for operational consistency
Reduces potential plateauing
Opening Retail Inventory & Office Supplies
$10,000$10,000$10,000$10,000 $10,000
$15,000$15,000$15,000$15,000 $15,000
the brand. If need be, we can also introduce you to our capital
Opening Retail Inventory & Office Supplies
pre-sales activations in an effort to begin the development
Strong Relationships with vendors and qualified suppliers
Strong Relationships with vendors and qualified suppliers
pre-sales activations in an effort to begin the development
funding parties to review their various offerings.
funding parties to review their various offerings.funding parties to review their various offerings.funding parties to review their various offerings.funding parties to review their various offerings. Business Licenses & PermitsBusiness Licenses & PermitsBusiness Licenses & PermitsBusiness Licenses & Permits $1,000$1,000$1,000$1,000 $1
funding parties to review their various offerings.
Business Licenses & Permits
$1,000
$2,000$2,000$2,000$2,000 $2,000
Business Licenses & Permits
that represent the best in the industry. From media buys to high
of your membership base.
of your membership base.of your membership base.of your membership base.of your membership base.
that represent the best in the industry. From media buys to high that represent the best in the industry. From media buys to high that represent the best in the industry. From media buys to high that represent the best in the industry. From media buys to high
that represent the best in the industry. From media buys to high
of your membership base.
Unilateral franchisor support
Classes offered:
Unilateral franchisor support
Classes offered:
Professional Fees
$5,000$5,000$5,000$5,000 $5,000
Professional FeesProfessional FeesProfessional FeesProfessional Fees $2,000$2,000$2,000$2,000 $2,000 $5,000 Unilateral franchisor support Unilateral franchisor support Unilateral franchisor support Unilateral franchisor support Classes offered:Classes offered:Classes offered:Classes offered: quality sandbags, we got you covered.qua
quality sandbags, we got you covered.
quality sandbags, we got you covered.
$2,000
Professional Fees
PHASE III
PHASE IIIPHASE IIIPHASE IIIPHASE III InsuranceInsuranceInsuranceInsurance Insurance $1,500$1,500$1,500$1,500 $1,500 $4,500 Strength, Cardio, FlexCore and RecoveryStrength, Cardio, FlexCore and RecoveryStrength, Cardio, FlexCore and RecoveryStrength, Cardio, FlexCore and Recovery 6. Opening: 6. Opening: 6. Opening: 6. Opening:
PHASE III
$1,500
$4,500$4,500$4,500$4,500 $4,500
Insurance
6. Opening:
6. Opening:
Strength, Cardio, FlexCore and Recovery
Strength, Cardio, FlexCore and Recovery
$10,000$10,000$10,000$10,000 $10,000
Training: Living & Travel Expenses
Training: Living & Travel Expenses
$5,000
Training: Living & Travel ExpensesTraining: Living & Travel ExpensesTraining: Living & Travel ExpensesTraining: Living & Travel Expenses $5,000$5,000$5,000$5,000 $5,000 $10,000 50-70 days to open your Eat the Frog Fitness studio once your
Competitive profit margins
Competitive profit margins

50-70 days to open your Eat the Frog Fitness studio once y
Marketing will be developed by the corporate team and easily

Marketing will be developed by the corporate team and easily
Attend one of our scheduled monthly Discovery Day’s.
Attend one of our scheduled monthly Discovery Day’s.Attend one of our scheduled monthly Discovery Day’s.Attend one of our scheduled monthly Discovery Day’s.Attend one of our scheduled monthly Discovery Day’s. Pre-Sale Advertising ProgramPre-Sale Advertising ProgramPre-Sale Advertising ProgramPre-Sale Advertising Program $15,000$15,000$
Attend one of our scheduled monthly Discovery Day’s.
Pre-Sale Advertising Program
$20,000$20,000$20,000$20,000 $20,000
Fitness App
Pre-Sale Advertising Program
$15,000
Fitness App
lease agreement is ex
lease agreement is executed.lease agreement is executed.lease agreement is executed.lease agreement is executed.ecuted.
lease agreement is executed.
accessible by our customized online store.
accessible by our customized online store. accessible by our customized online store. accessible by our customized online store. accessible by our customized online store.
accessible by our customized online store.
$15,000$15,000$15,000$15,000 $15,000
Grand Opening Advertising
Grand Opening AdvertisingGrand Opening AdvertisingGrand Opening AdvertisingGrand Opening Advertising $15,000$15,000$15,000$15,000 $15,000 $15,000 With goal setting, workout summary, individualWith goal setting, workout summary, individualWith goal setting, workout summary, individualWith goal setting, workout summary, individual
Grand Opening Advertising
$15,000
With goal setting, workout summary, individual
With goal setting, workout summary, individual
Corporate Wellness Program
Corporate Wellness Program
Rent & Lease DepositRent & Lease DepositRent & Lease DepositRent & Lease Deposit $15,000$15,000$15,000$15,000 $15,000 $25,000 Corporate Wellness ProgramCorporate Wellness ProgramCorporate Wellness ProgramCorporate Wellness Program team fitness challenges, and redeemable points atteam fitness challenges, and redeemable points atteam
$25,000 $25,000 $25,000 $25,000 $25,000
Rent & Lease Deposit
Rent & Lease Deposit
$15,000
team fitness challenges, and redeemable points at
team fitness challenges, and redeemable points at
Ongoing Support/Training is critical to the success of
Ongoing Support/Training is critical to the success of
national/local stores
Not just a membership discount
Additional Funds – 3 Months
$50,000$50,000$50,000$50,000 $50,000
$20,000
Additional Funds – 3 Months
Not just a membership discount
Additional Funds – 3 MonthsAdditional Funds – 3 MonthsAdditional Funds – 3 MonthsAdditional Funds – 3 Months $20,000$20,000$20,000$20,000 $20,000 $50,000 Not just a membership discountNot just a membership discountNot just a membership discountNot just a membership discount national/local storesnational/local storesnational/local sto
national/local stores
your region and /or individual store. Our experienced team is here
your region and /or individual store. Our experienced team is here
your region and /or individual store. Our experienced team is here your region and /or individual store. Our experienced team is here your region and /or individual store. Our experienced team is here your region and /or individual store. Our experienced team is here
$60,000$60,000$60,000$60,000 $60,000

Down Payment on Furniture, Fixtures &

Down Payment on Furniture, Fixtures & Down Payment on Furniture, Fixtures & Down Payment on Furniture, Fixtures & Down Payment on Furniture, Fixtures & $50,000$50,000$50,000$50,000 $50,000 $60,000

$50,000

Down Payment on Furniture, Fixtures &
to guide you to success every step of the way.
to guide you to success every step of the way.
Fitness Equipment
Fitness EquipmentFitness EquipmentFitness EquipmentFitness Equipment to guide you to success every step of the way.to guide you to success every step of the way.to guide you to success every step of the way.to guide you to success every step of the way.
Fitness Equipment

$429,000
$636,500
TOTAL ESTIMATED INVESTMENT
$636,500$636,500$636,500$636,500
TOTAL ESTIMATED INVESTMENTTOTAL ESTIMATED INVESTMENTTOTAL ESTIMATED INVESTMENTTOTAL ESTIMATED INVESTMENT $429,000 $636,500
$429,000$429,000$429,000$429,000
TOTAL ESTIMATED INVESTMENT