Page 3 - ETFF_FranchiseBrochure_V1

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WHY EAT THE FROG FITNESS
WHY EAT THE FROG FITNESS
®
YOUR GOLD MEDAL TEAMYOUR GOLD MEDAL TEAM
THE COMPETITIONTHE COMPETITION
YOUR GOLD MEDAL TEAM
THE COMPETITION
UNDERSTANDINGUNDERSTANDING
Join us and become a part of the rapidly growing high end boutiqueJoin us and become a part of the rapidly growing high end boutique
UNDERSTANDING
Join us and become a part of the rapidly growing high end boutique UNDERSTANDING
Join us and become a part of the rapidly growing high end boutique
fitness industry. Boutique fitness studios have had industry growth fitness industry. Boutique fitness studios have had industry growth
fitness industry. Boutique fitness studios have had industry growth YOUR GOLD MEDAL TEAM THE COMPETITION
fitness industry. Boutique fitness studios have had industry growth
YOUR INDUSTR
YOUR INDUSTR
rates of more than 70% in recent years, and account for more that rates of more than 70% in recent years, and account for more that
rates of more than 70% in recent years, and account for more that
rates of more than 70% in recent years, and account for more that
35% of the $28 billion health club industry. Historically, big box gym35% of the $28 billion health club industry. Historically, big box gym
35% of the $28 billion health club industry. Historically, big box gym YOUR INDUSTRYYYYOUR INDUSTRY
35% of the $28 billion health club industry. Historically, big box gym
like 24 hour Fitness, LA Fitness, and Gold’s Gym have offered a low like 24 hour Fitness, LA Fitness, and Gold’s Gym have offered a low
like 24 hour Fitness, LA Fitness, and Gold’s Gym have offered a low
like 24 hour Fitness, LA Fitness, and Gold’s Gym have offered a low
price model that relies on huge membership numbers and counts onprice model that relies on huge membership numbers and counts on
price model that relies on huge membership numbers and counts on $27.6 With a $27.6 billion fitness industry that is only EAT THE FROG THE COMPETITION
price model that relies on huge membership numbers and counts on
members never showing up. Not anymore… Today, boutique studios members never showing up. Not anymore… Today, boutique studios
members never showing up. Not anymore… Today, boutique studios
Who We AreWho We Are
$27.6$27.6
members never showing up. Not anymore… Today, boutique studios
Who We Are
EAT THE FROG EAT THE FROG
Who We Are
$27.6
EAT THE FROG
With a $27.6 billion fitness industry that is onlyWith a $27.6 billion fitness industry that is only
With a $27.6 billion fitness industry that is only
THE COMPETITIONTHE COMPETITION
THE COMPETITION
like CrossFit and Orangetheory Fitness have taken over, providing like CrossFit and Orangetheory Fitness have taken over, providing
like CrossFit and Orangetheory Fitness have taken over, providing
like CrossFit and Orangetheory Fitness have taken over, providing
projected to experience continued growth,projected to experience continued growth,
Looking ForLooking For
projected to experience continued growth,
Looking For small group training experiences for a premium membership price. 2008 Olympic Gold Medalist in the Decathlon Founded Thrive Community Fitness Franchising BILLION Eat the Frog Fitness is uniquely positioned to MEMBER BENEFITS Heart Rate Monitor Heart Rate Monitor
projected to experience continued growth,
Looking For
small group training experiences for a premium membership price. small group training experiences for a premium membership price.
small group training experiences for a premium membership price.
Eat the Frog Fitness is uniquely positioned to Eat the Frog Fitness is uniquely positioned to
Eat the Frog Fitness is uniquely positioned to
However, until now, and thanks to our founders Bryan Clay and JoeHowever, until now, and thanks to our founders Bryan Clay and Joe
However, until now, and thanks to our founders Bryan Clay and Joe
However, until now, and thanks to our founders Bryan Clay and Joe
JOE CULVER JOE CULVER
Bryan Clay Bryan Clay
Bryan Clay
JOE CULVER
Heart Rate MonitorHeart Rate Monitor
Heart Rate MonitorHeart Rate Monitor
JOE CULVER
Bryan Clay
Heart Rate Monitor
Heart Rate Monitor
capitalize on the momentum. The boutique capitalize on the momentum. The boutique
BILLIONBILLION
capitalize on the momentum. The boutique
capitalize on the momentum. The boutique
BILLION
Culver, no one has had the ability to combine both the big box gymCulver, no one has had the ability to combine both the big box gym
Culver, no one has had the ability to combine both the big box gym
Culver, no one has had the ability to combine both the big box gym
In-App SchedulingIn-App Scheduling
In-App SchedulingIn-App Scheduling
In-App Scheduling
In-App Scheduling
Co-Founder / Chairman / CEOCo-Founder / Chairman / CEO
Co-Founder / Chairman / CBOCo-Founder / Chairman / CBO
Co-Founder / Chairman / CBO
In-App Scheduling
In-App Scheduling
Co-Founder / Chairman / CEO
Co-Founder / Chairman / CEO
Co-Founder / Chairman / CBO
fitness studio model has seen 70% growth in fitness studio model has seen 70% growth in
fitness studio model has seen 70% growth in
fitness studio model has seen 70% growth in
In-House Member Rewards ProgramIn-House Member Rewards Program
In-House Member Rewards ProgramIn-House Member Rewards Program
and boutique group fitness models into an affordable, accessible,and boutique group fitness models into an affordable, accessible,
and boutique group fitness models into an affordable, accessible,
In-House Member Rewards Program
In-House Member Rewards Program
In-House Member Rewards Program
In-House Member Rewards Program
and boutique group fitness models into an affordable, accessible,
fitness industryfitness industry
fitness industry
fitness industry
recent years and is predicted to grow another recent years and is predicted to grow another
recent years and is predicted to grow another
20+ years in the Franchise Fitness Industry20+ years in the Franchise Fitness Industry
2004 Olympic Silver Medalist in theDecathlon2004 Olympic Silver Medalist in theDecathlon
20+ years in the Franchise Fitness Industry
2004 Olympic Silver Medalist in theDecathlon
recent years and is predicted to grow another
Local Business Rewards ProgramLocal Business Rewards Program
2004 Olympic Silver Medalist in theDecathlon
20+ years in the Franchise Fitness Industry
Local Business Rewards Program
MEMBER BENEFITSMEMBER BENEFITS
Local Business Rewards Program
and completely personalized experience structured to maximize and completely personalized experience structured to maximize
MEMBER BENEFITS
and completely personalized experience structured to maximize
and completely personalized experience structured to maximize
2008 Olympic Gold Medalist in the Decathlon2008 Olympic Gold Medalist in the Decathlon
Founded Thrive Community Fitness FranchisingFounded Thrive Community Fitness Franchising
2008 Olympic Gold Medalist in the Decathlon
Founded Thrive Community Fitness Franchising
8% in the next 5 years.8% in the next 5 years.
Personal Fitness Assessments & Re-AssessmentsPersonal Fitness Assessments & Re-Assessments
8% in the next 5 years.
Personal Fitness Assessments & Re-Assessments
Titled “World’s Greatest Athlete”Titled “World’s Greatest Athlete”
Titled “World’s Greatest Athlete”
results for all fitness levels.results for all fitness levels.
Titled “World’s Greatest Athlete”
results for all fitness levels.
Personal 8 Week Training Plan (on going)Personal 8 Week Training Plan (on going)
Personal 8 Week Training Plan (on going)
Personal 8 Week Training Plan (on going)
3X World Champion3X World Champion
3X World Champion
3X World Champion
8%8%
Eat the Frog Fitness is looking for individuals with aEat the Frog Fitness is looking for individuals with a
USA Track & Field Hall of Fame MemberUSA Track & Field Hall of Fame Member
Eat the Frog Fitness is looking for individuals with a results for all fitness levels. USA Track & Field Hall of Fame Member 8% in the next 5 years. Personal Fitness Assessments & Re-Assessments
Eat the Frog Fitness is looking for individuals with a
USA Track & Field Hall of Fame Member
From 2005-2015 US health club membershipFrom 2005-2015 US health club membership
From 2005-2015 US health club membership
From 2005-2015 US health club membership
Hawaii Sports Hall of Fame MemberHawaii Sports Hall of Fame Member
Hawaii Sports Hall of Fame Member
Eat the Frog Fitness is the only fitness company in the market today Eat the Frog Fitness is the only fitness company in the market today
high level of business and management experience. high level of business and management experience.
Eat the Frog Fitness is the only fitness company in the market today
high level of business and management experience. Eat the Frog Fitness is the only fitness company in the market today Hawaii Sports Hall of Fame Member 8% 8% has risen by over 14 million Set/Rep, Intervals, Tabata, EMOMS, Set/Rep, HIIT
high level of business and management experience.
Set/Rep, HIITSet/Rep, HIIT
Set/Rep, Intervals, Tabata, EMOMS, Set/Rep, Intervals, Tabata, EMOMS,
has risen by over 14 million has risen by over 14 million
Set/Rep, Intervals, Tabata, EMOMS,
Set/Rep, HIIT
has risen by over 14 million
that offers each member a personal training plan administered that offers each member a personal training plan administered
Add Ons, Super Sets Add Ons, Super Sets
that offers each member a personal training plan administered
Franchisees must manage (or hire a manager) daily and Franchisees must manage (or hire a manager) daily and
Add Ons, Super Sets
Franchisees must manage (or hire a manager) daily and that offers each member a personal training plan administered Add Ons, Super Sets One Daily Class Type
One Daily Class TypeOne Daily Class Type
Franchisees must manage (or hire a manager) daily and
One Daily Class Type
through group fitness classes. We combine Olympic training insights,through group fitness classes. We combine Olympic training insights,
Zone TrainingZone Training
ongoing operations/ tasks as well as a small team of ongoing operations/ tasks as well as a small team of
through group fitness classes. We combine Olympic training insights,
ongoing operations/ tasks as well as a small team of through group fitness classes. We combine Olympic training insights, GROWTHWTH Total health club/gym/studio visits surpassed Cardio Cardio CardioCardio Zone Training
ongoing operations/ tasks as well as a small team of
Zone Training
GROWTHGRO
Total health club/gym/studio visits surpassedTotal health club/gym/studio visits surpassed
Total health club/gym/studio visits surpassed
Strength StrengthStrength
Strength
fit tests, periodize customized training plans, industry leading fit tests, periodize customized training plans, industry leading
BR OCHUREBR OCHURE
fit tests, periodize customized training plans, industry leading
coaches and front desk personnel. Franchisees should coaches and front desk personnel. Franchisees should
BR OCHURE
coaches and front desk personnel. Franchisees should fit tests, periodize customized training plans, industry leading GROWTH 5 billion 5 billion 5 billion Flex/Core Flex/CoreFlex/Core BR OCHURE
coaches and front desk personnel. Franchisees should
Flex/Core
5 billion
technology, 24/7 member access, and the lowest prices in the technology, 24/7 member access, and the lowest prices in the
in next 5 years forin next 5 years for
technology, 24/7 member access, and the lowest prices in the
represent the brand well and follow all brand standards represent the brand well and follow all brand standards
in next 5 years for
represent the brand well and follow all brand standards WHY EAT THE FROG FITNESS ? WHY EAT THE FROG FITNESS ? technology, 24/7 member access, and the lowest prices in the in next 5 years for TRAINING METHOD / Recovery RecoveryRecovery
represent the brand well and follow all brand standards
Recovery
TRAINING METHOD /TRAINING METHOD /
TRAINING METHOD /
boutique studiosboutique studios
boutique studios
boutique fitness studio market to maximizes member results and boutique fitness studio market to maximizes member results and
provided by Eat the Frog Fitness Corporate.provided by Eat the Frog Fitness
provided by Eat the Frog Fitness Corporate. Corporate. boutique fitness studio market to maximizes member results and boutique studios From 2015-2016 construction of new fitness CLASS TYPES CLASS TYPESCLASS TYPES
boutique fitness studio market to maximizes member results and
Low Impact Low ImpactLow Impact
provided by Eat the Frog Fitness Corporate.
Low Impact
CLASS TYPES
From 2015-2016 construction of new fitness From 2015-2016 construction of new fitness
From 2015-2016 construction of new fitness
8 New Workouts Every Training Cycle 8 New Workouts Every Training Cycle
investor earning potential.investor earning potential.
8 New Workouts Every Training Cycle
investor earning potential. type centers grew to almost 5% 8 New Workouts Every Training Cycle
investor earning potential.
type centers grew to almost 5%type centers grew to almost 5%
type centers grew to almost 5%
Workout Periodization & Planned RecoveryWorkout Periodization & Planned Recovery
Workout Periodization & Planned Recovery
Workout Periodization & Planned Recovery
Aaron Culver Aaron Culver
JEsse CUrryJEsse CUrry
Mike LauerMike Lauer
Pete Vander VeenPete Vander Veen
Pete Vander Veen
Aaron Culver
Mike Lauer
JEsse CUrry
JEsse CUrry
Mike Lauer
Aaron Culver
Pete Vander Veen
FRANCHISEE NET WORTH:FRANCHISEE NET WORTH:
FRANCHISEE NET WORTH: “Eat The Frog” is about accomplishing the things we usually put off VP BusinessDevelopment VP Franchise Operations VP Unit Operations VP Franchise Development Olympic / Professional Athlete Training Insights
FRANCHISEE NET WORTH:
70%
Olympic / Professional Athlete Training InsightsOlympic / Professional Athlete Training Insights
Olympic / Professional Athlete Training Insights
“Eat The Frog” is about accomplishing the things we usually put off “Eat The Frog” is about accomplishing the things we usually put off
VP Unit OperationsVP Unit Operations
VP Franchise OperationsVP Franchise Operations
VP BusinessDevelopmentVP BusinessDevelopment
VP Franchise DevelopmentVP Franchise Development
“Eat The Frog” is about accomplishing the things we usually put off
VP Franchise Operations
VP Unit Operations
VP Franchise Development
VP BusinessDevelopment
From 2015-2016 US revenues grew 6.1% to From 2015-2016 US revenues grew 6.1% to
From 2015-2016 US revenues grew 6.1% to
Minimum net worth: $300,000 – Liquidity $150,000Minimum net worth: $300,000 – Liquidity $150,000
and never get done. So don’t wait any longer, become an Eat the and never get done. So don’t wait any longer, become an Eat the
Minimum net worth: $300,000 – Liquidity $150,000 and never get done. So don’t wait any longer, become an Eat the 70% 70%70% From 2015-2016 US revenues grew 6.1% to
Minimum net worth: $300,000 – Liquidity $150,000
and never get done. So don’t wait any longer, become an Eat the
27.6 billion and to $81 billion worldwide27.6 billion and to $81 billion worldwide
27.6 billion and to $81 billion worldwide
Heart Rate Training TechnologyHeart Rate Training Technology
FitMetrix Heart Rate TechnologyFitMetrix Heart Rate Technology
Frog Fitness Franchisee TODAY!Frog Fitness Franchisee TODAY!
Heart Rate Training Technology
Frog Fitness Franchisee TODAY! 27.6 billion and to $81 billion worldwide FitMetrix Heart Rate Technology Heart Rate Training Technology
FitMetrix Heart Rate Technology
Frog Fitness Franchisee TODAY!
Proprietary Video DisplayProprietary Video Display
GROWTHGRO
GROWTHWTH * According to International Health Racquet Sports Association (IHRSA) * According to International Health Racquet Sports Association (IHRSA) TRAINING TOOLS Proprietary Video Display
Proprietary Video Display
GROWTH
TRAINING TOOLSTRAINING TOOLS
Proprietary Spin/Row Intensity ChartsProprietary Spin/Row Intensity Charts
* According to International Health Racquet Sports Association (IHRSA)
TRAINING TOOLS
* According to International Health Racquet Sports Association (IHRSA)
Proprietary Spin/Row Intensity Charts
Proprietary Spin/Row Intensity Charts
* According to Statista* According to Statista
* According to Statista
CONTACT US ATCONTACT US AT
CONTACT US AT Eat The Frog Fitness goes so much deeper than the cookie-cutter Eat The Frog Fitness goes so much deeper than the cookie-cutter in the boutique * According to Statista
CONTACT US AT
in the boutiquein the boutique
in the boutique
Eat The Frog Fitness goes so much deeper than the cookie-cutter
fitness industryfitness industry
1.800.841.83631.800.841.8363
1.800.841.8363 Eat The Frog Fitness goes so much deeper than the cookie-cutter fitness industry Keiser Spin Bike Treadmill TreadmillTreadmill
fitness industry
1.800.841.8363
Keiser Spin BikeKeiser Spin Bike
Treadmill
Keiser Spin Bike
workouts you’ll find in the marketplace today. In fact, because we workouts you’ll find in the marketplace today. In fact, because we
workouts you’ll find in the marketplace today. In fact, because we
workouts you’ll find in the marketplace today. In fact, because we
AFFORDABLEAFFORDABLE
AFFORDABLE
franchise@etffitness.comfranchise@etffitness.com
franchise@etffitness.com AFFORDABLE were co-founded by 2 time Olympic medalist Bryan Clay (Gold ‘08, Concept II Rower Water Rower
Water RowerWater Rower
Concept II RowerConcept II Rower
franchise@etffitness.com
Water Rower
Concept II Rower
were co-founded by 2 time Olympic medalist Bryan Clay (Gold ‘08, were co-founded by 2 time Olympic medalist Bryan Clay (Gold ‘08,
were co-founded by 2 time Olympic medalist Bryan Clay (Gold ‘08,
TRX TRX
TRX TRX
lowest prices in the marketlowest prices in the market
Silver ‘04) you might say our training system was developed bySilver ‘04) you might say our training system was developed by
Exercise fans are Exercise fans are
lowest prices in the market Silver ‘04) you might say our training system was developed by Exercise fans are TRX TRX TRX TRX Dumbbell WeightsDumbbell Weights
Sandbags SandbagsSandbags
Silver ‘04) you might say our training system was developed by
lowest prices in the market
Dumbbell Weights
Exercise fans are
Sandbags
Dumbbell Weights
ETF Franchising, LLC.ETF Franchising, LLC.
ETF Franchising, LLC. “The World’s Greatest Athlete”. Bryan has taken his knowledge of spending more money at EQUIPMENT EQUIPMENTEQUIPMENT Trigger Point Roller Bench Bench BenchBench
EQUIPMENT
ETF Franchising, LLC.
“The World’s Greatest Athlete”. Bryan has taken his knowledge of “The World’s Greatest Athlete”. Bryan has taken his knowledge of
Trigger Point RollerTrigger Point Roller
Trigger Point Roller
spending more money at spending more money at
“The World’s Greatest Athlete”. Bryan has taken his knowledge of
spending more money at
1567 Highlands DR NE1567 Highlands DR NE
1567 Highlands DR NE ACCESSIBLEACCESSIBLE successful fitness regimes and tailored them to create the ultimate boutique studios for
1567 Highlands DR NE
ACCESSIBLE
successful fitness regimes and tailored them to create the ultimate successful fitness regimes and tailored them to create the ultimate
boutique studios for boutique studios for
successful fitness regimes and tailored them to create the ultimate
boutique studios for
Suite 110, PMB 185Suite 110, PMB 185
Suite 110, PMB 185 ACCESSIBLE training experience for people of all fitness levels. specialty classes and
Suite 110, PMB 185
training experience for people of all fitness levels.training experience for people of all fitness levels.
specialty classes and specialty classes and
22-24 Classes Per Day22-24 Classes Per Day
8-10 Classes Per Day8-10 Classes Per Day
8-10 Classes Per Day
22-24 Classes Per Day
classes run on the hour every hour classes run on the hour every hour
Issaquah, WA. 98029Issaquah, WA. 98029
classes run on the hour every hour
Issaquah, WA. 98029 classes run on the hour every hour training experience for people of all fitness levels. specialty classes and 22-24 Classes Per Day 8-10 Classes Per Day
Issaquah, WA. 98029
Live Coached Classes OnlyLive Coached Classes Only
Live Coached Classes Live Coached Classes
spending less at gas spending less at gas
Live Coached Classes
Live Coached Classes Only
spending less at gas Live Coached Classes Live Coached Classes Only
spending less at gas
Virtual ClassesVirtual Classes
Limited Class ScheduleLimited Class Schedule
Virtual Classes
Limited Class Schedule
The same planning, attention to detail, and standard of excellence The same planning, attention to detail, and standard of excellence
stations, according to stations, according to
PERSONALIZEDPERSONALIZED
CLASS AVAILABILITYCLASS AVAILABILITY
The same planning, attention to detail, and standard of excellence
PERSONALIZED The same planning, attention to detail, and standard of excellence stations, according to CLASS AVAILABILITY Virtual Classes Limited Class Schedule
PERSONALIZED
stations, according to
CLASS AVAILABILITY
24/7 Access 24/7 Access24/7 Access
24/7 Access
that won Bryan two Olympic medals has been our approach to the that won Bryan two Olympic medals has been our approach to the
that won Bryan two Olympic medals has been our approach to the
a new study.a new study.
a new study.
that won Bryan two Olympic medals has been our approach to the
a new study.
proprietary technology and programmingproprietary technology and programming
proprietary technology and programming opening of each and every Eat The Frog Fitness studio. Our studios
proprietary technology and programming
opening of each and every Eat The Frog Fitness studio. Our studiosopening of each and every Eat The Frog Fitness studio. Our studios
opening of each and every Eat The Frog Fitness studio. Our studios
designed by Olympic gold medalistdesigned by Olympic gold medalist
designed by Olympic gold medalist Wall Street Journal, Wall Street Journal, Memberships Starting at $49.95/mo Memberships Starting at $80.00/mo
Memberships Starting at $49.95/moMemberships Starting at $49.95/mo
Memberships Starting at $80.00/moMemberships Starting at $80.00/mo
designed by Olympic gold medalist
are designed to create the ideal workout experience for our members are designed to create the ideal workout experience for our members
Wall Street Journal,
are designed to create the ideal workout experience for our members Wall Street Journal, Memberships Starting at $49.95/mo Memberships Starting at $80.00/mo
are designed to create the ideal workout experience for our members
August 4, 2017August 4, 2017
August 4, 2017
while also minimizing buildout and overhead costs for our franchisees.while also minimizing buildout and overhead costs for our franchisees.
while also minimizing buildout and overhead costs for our franchisees. August 4, 2017 PRICE PRICE PRICEPRICE
while also minimizing buildout and overhead costs for our franchisees.