Page 7 - 11.11 Veteran Project overview & mission
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NASCAR XFINITY & TRUCK SERIES
36% of Gen Z Identify as Casual or Avid Fans (Morning Consult 2023)
1.8 BILLION*
Social Impressions (FB, IG, Twitter)
40 MILLION*
Social Engagements (FB, IG, Twitter)
62.9%*
of Social Engagements are on IG
10.49 Million*
Social Media Followers *2022
$85,200
Average Annual Income
94% OF FANS
are likely to buy a driver-endorsed product
40% OF NEW FANS (3 yrs or less)
are multicultural
25% OF FAN HOUSEHOLDS
have children
