Page 3 - Summer 2018 Trade Surprizeshop Flipping brochure

Welcome to our new Surprizeshop Collection for 2018

In the industrialised world women account for around 80% of retail money spent with an annual
consumer spend of $20 trillion. Tapping into the ladies market can have massive financial gains
whilst making your lady members and guests feel valued in your pro shop. Nationally, there has
been a massive drive to grow women’s participation in golf which recognises how important
women and girls are to the growth of the sport. Many golf club events for women are being held
across the country and the pro shop is the ideal place for these ladies to get equipped.

There has been lots of research on the shopping habits of men and women and how they differ!
The results show that women are very loyal and once they have had a good shopping experience
they will be highly likely to return. The Surprizeshop collection is huge so there is always the
opportunity to refresh the shop with new items for your regulars and returning visitors. Studies also
emphasise that women highly value personal customer service and the pro shop has a massive
unique advantage with the regular personal interaction it has with the Club Members. Women
love to share their shopping experience so get it right and your marketing is done for you!

Fortunately with trade packs starting at just £24 at Surprizeshop you don’t have to make a massive
financial outlay to offer a ladies collection. There are a wide selection of packs grouped by product
type and most of these either have free product making it even better value or free display stands.
The wall packs and floor stands are a really popular choice as they have all our best sellers for a
quick sell through.

NOTE : TRADE PRICES EXCLUDE YOUR DIRECT DEBIT DISCOUNT TERMS.