Page 33 - Free State Summer 2022
P. 33

We were a good team

                                                                                     for starting a business.

                                                                                     Chris would lead all of

                                                                                     the operations; I was

                                                                                     the administrative

                                                                                     lead. We already had

                                                                                     the foundation for

                                                                                     starting a company...




        Marcie and Chris Vedrani
                                                                                   trees purchased on occasion at good
        landscape projects.                  tasks, including hardscaping, are     prices. “We have a lot of really good
                                             subcontracted.                        sources being in the industry so long.
        Asked for a business motto, Chris
        answered, “We don’t have a true      “Most clients hire us to build the    We have a purchasing manager,
        motto, except we want to do the right   landscape and then to maintain     Renee Quillin, and her job is to source
        thing every time.”                   the gardens,” Chris said. “We do      plants.” She generally sources them
                                             maintenance a little different from   from as far south as Georgia, west to
        His motto might be, “We’re just better                                     Ohio and north to Massachusetts.
        at this.” He tells his staff frequently, “I   most. We have two separate crews
        want you to be better than the other   on each maintenance contract. One   Marcie Vedrani, Chris’s wife, serves
        guys.”                               crew specializes in turf, taking care   as Director of Finance and Human
                                             of mowing and fertilization. The      Resources. Graduating from
        Planted Earth employs a professional   other crew includes two gardeners   University of Baltimore in 1995 with
        staff of experienced field supervisors   handling the horticultural needs.”   a major in business, she always
        and professionally trained                                                 encouraged her husband to go after
        technicians, many with more than 20   Planted Earth offers weekly, bi-weekly   his goal of owning his own company
        years’ experience. “Our team of 75   or monthly garden visits. The main    and promised that she would take
        employees is what makes the magic    areas served are in Washington, D.C.,   care of the financial side of the
        happen,” Chris said. “We have a lot of   Baltimore and northern Virginia.   business.
        really good people.”                 Planted Earth customizes its services
                                             to build one-of-a-kind landscapes.    “I knew not one plant,” she admitted,
        Another motto might be, “We figure                                         “but I married a landscaper and have
        it out.” After successfully bidding   Many of Planted Earth’s projects have   been around the business for over 30
        on a landscape architect’s project,   been recognized by the Landscape     years with Chris.
        he might get the plans and find      Contractors Association and
        challenges, such as moving a tree    National Association of Landscape     “We were a good team for starting
        through a yard with no access.       Professionals with grand, gold and    a business. While Chris would lead
        Somehow, the tree gets planted.      silver awards. Photos of the award-   all of the operations; I was the
                                             winning properties are posted on      administrative lead. We already
        Planted Earth can do the full scope of   the company’s website, https://   had the foundation for starting a
        landscaping, even installing outdoor   plantedearthlandscaping.com.        company, then, as Chris said, we
        audio arenas. There’s a carpenter                                          surrounded ourselves with a great
        on staff; other non-horticultural    Chris said his company does not       team.”
                                             grow its own plants, except a few
                                                                                                      (continued on next page)
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