Page 4 - EBOOK MEMAHAMI PASAR

DAFTAR ISI

HALAMAN JUDUL ................................................................................................ i

KATA PENGANTAR .............................................................................................. ii
HALAMAN PERSEMBAHAN ............................................................................... iii

DAFTAR ISI ............................................................................................................ iv
KOMPETENSI INTI ................................................................................................ 1

KOMPETENSI DASAR .......................................................................................... 1

INDIKATOR PENCAPAIAN KOMPETENSI ....................................................... 1
PETA KONSEP ....................................................................................................... 2

KOMPETENSI AWAL ............................................................................................ 3
URAIAN MATERI .................................................................................................. 4

A. Pengertian Pasar, Pemasaran, dan Pemasar ......................................................... 4

B. Evolusi Terjadinya Pasar ..................................................................................... 6
C. Klasifikasi Pasar .................................................................................................. 7

D. Jenis-Jenis Pasar .................................................................................................. 8
E. Fungsi Pasar ......................................................................................................... 15

F. Peranan Pasar ....................................................................................................... 16

G. Pelaku Proses Pembelian di Pasar Industri .......................................................... 17
VIDEO PEMBELAJARAN ..................................................................................... 22

SOAL LATIHAN ..................................................................................................... 23
GLOSARIUM .......................................................................................................... 24

DAFTAR PUSTAKA ............................................................................................... 25
PROFIL PENULIS & KKVI .................................................................................... 26

SINOPSIS ................................................................................................................. 27

iv