Page 5 - FCA Management RFP Flipbook - 02.18.21
P. 5

Table of Contents










             FCA Management Operational Leadership                                                            7
             FCA Executive Team                                                                              8

             Professional Services                                                                          14
             The Personal Touch                                                                              17
             Boutique Management Services                                                                    18

             Marketing Strategy                                                                            20
                   Brand Experience                                                                        22
                   Advertising Campaign                                                                    24

                   Generating Traffic                                                                       26
                   Curb Appeal                                                                              27

                   Online Presence                                                                          28
                   Outreach Marketing                                                                       30
                   Preferred Employer Program                                                                31
                   The Leasing Experience                                                                   32

                   Online Reputation                                                                        34
                   Resident Retention                                                                       35

             Business Intelligence                                                                          36
             Revenue Management                                                                            40
             Current Management Portfolio                                                                  42

             Lease-Up Experience                                                                            50
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