Page 25 - Introduction to strategic management
P. 25

5- Components of Strategic

                                 Management Process










                                                                ‘Strategy Formulation’ refers to the
                                                                process of choosing the most
                                                                appropriate course of action for the
                     Strategy          Environmental
                    Evaluation           Scanning               realization of organizational goals
                                                                and objectives and thereby achieving

                                                                the organizational vision. The process


                     Strategy          Strategy                 of strategy formulation basically
                 Implementation      Formulation                involves six main steps. Though these
                                                                steps do not follow a rigid
                                                                chronological order, however they

                                                                are very rational and can be easily
                                                                followed in this order.






              The following are the six steps of strategy formulation process:






























                               Introduction to Strategic Management © 2016-2019 Carepoint
                                             Global All Rights Reserved                         25
   20   21   22   23   24   25   26   27   28   29   30