Page 46 - Trait theory of Leadership
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CASE STUDY 2: A REMARKABLE
TURNAROUND (CONTINUED)
Over the first 5 years, Khadija invested significant
amounts of money in advertising, sales, and services.
These efforts were well spent because the company
began to show rapid growth immediately. Because of
the growth, the company hired another 20 people
Khadija
Advertising
The expansion at Habibs was particularly remarkable because of
another major hardship Khadija had to confront
Trait theory of Leadership –
2/1/2019 CarePoint Global leadership 46
Program
