Page 69 - PowerPoint Presentation
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THE BRAND PRINCIPLES: #COSMIC MOMENT
Cosmic Options house brand has been designed to fit into one portfolio brand. Creating “An Options Store inside and Store” concept.
Raison d'être
•The options store creates a world artistic license for the consumer, where each and every option is available.
•We are the palette for their creations, their inspiration, their moments.
The brand idea
•The experts in accessories and hair Fashion complimenting the core range across the year are the options
•Promotions which work together to create brand recognition of the core ranges
•Thus the “options store” does NOT appear all at once, but it staggered across the year in tandem with previous years…. Only now it’s part and parcel of the bigger
picture!
The Core Range
•Options brings to life the creativity and enhancement entrenched in the world of accessories.
•The core ranges pander to multiple personalities and targeted consumer groups without alienating any one. Whether you are classically fashionable, outdoorsy and
simple or an adorable child the Options range offers exactly what its name says - options, options and more options.
•But the consumer is not the only one who gets given multiple options. Carrimar provides its consumers and stockists with various planogram variations.
