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IN THE NEWS


         The Complete Finisher’s Handbook 5th Edition Now Available


         The Powder Coating Institute has released the newest edition of its
         Powder Coating: The Complete Finisher’s Handbook.
           The association says the 485-page handbook is a comprehensive
         guide for everyone performing powder coating operations and for
         those interested in learning more about powder coating technology.
           “The fifth edition of the powder coating handbook is a complete
         update to every chapter covering the latest trends and technol-
         ogies,” says PCI’s Education Committee Chairman Greg Dawson.
         “This edition features color photos and graphics that truly bring
         the concepts to life. PCI has a vast pool of members that worked
         incredibly hard to produce the latest edition in what is recognized
         as the authoritative resource manual on powder coating.” 
           The book’s 21 chapters are assembled in the order that the pow-
         der coating system operates. Topics include powder coating mate-
         rials, production analysis, surface preparation, application
         methods and equipment, powder recovery, curing, maintenance,
         quality testing, troubleshooting, and  more. The handbook also
         contains appendices with PCI technical briefs and recommended
         test procedures along with a system troubleshooting guide and a   Topics include powder coating materials,
         maintenance checklist. The book guides the reader in specifying   production analysis, surface preparation,
         and selecting equipment and powder materials that best meet end-
         user needs and provides assistance in all aspects of the powder   application methods and equipment, powder
         coating process.                                      recovery, curing, maintenance, quality
         www.powdercoating.org/store                           testing, troubleshooting, and more.


         Axalta’s 2021 Global Automotive
         Color of the Year: “ElectroLight”

         Axalta has announced its 2021 Global Automotive Color of the Year is called ElectroLight.
           The company says, “ElectroLight is an expressively refreshing green-yellow hue with   EverCare Launches Tenray, a
         inspired bold, contemporary flavors that echo style, energy and flair. The unique personal-  New Brand of Ultrafine Zinc
         ity of ElectroLight evokes a blend of sporty design elements with functional performance  Oxides for Industrial Applications
         and offers great versatility when combined with two-tone charcoal color accents or matte
         finishes on a variety of mobility solutions.”                        EverCare, a producer of ultrafine zinc oxides
           Axalta adds, ElectroLight is formulated with reflective properties that make it highly   used in personal care and industrial applica-
         visible to light detection and ranging (LiDAR) systems, while its layer structure and pig-  tions, recently launched Tenray, a new brand
         ment content are easily transmissible by radio detection and ranging (radar) systems.   focused on industrial application areas.
           “ElectroLight is another step toward illuminating a path for a green future for all type of   “As personal care applications are quite
         vehicles, including autonomous vehicles,” says Hadi Awada, a senior vice president at    different from the industrial applications
         Axalta. “Formulated with mobility-sensing technology, ElectroLight combines a passion   in terms of product and performance re-
         for individualization with coating science into a functional, expressive and dynamic color.”   quirements, we decided to introduce Ten-
           ElectroLight meets industry safety standards and improves the performance of both   ray to cover a new range of products
         types of systems, making it a “stand-out color option” in both trend and technology.   focused on plastics, coatings and textiles,”
           While Axalta’s  2020 Global Automotive Color  Popularity Report  shows that white    says Jeroen van den Bosch, EverCare’s
         remains the most frequently purchased automotive color globally, interest in automotive   Managing Director. “The launch of Tenray
         colors with a more customized and person-                            will allow us to apply a dedicated focus on
         alized look are becoming increasingly de-                            the specific needs of plastics, coatings and
         sired by consumers, the company says.                                textiles applications.”
           “Consumers are looking for a breakout                                The Tenray portfolio will include coated
         color and ElectroLight manifests this,                               and uncoated ultrafine zinc oxides, food
         while bringing a progressive approach to                             and non-food approved grades, with new
         automotive styling and design,” says Nancy                           products and product forms being added in
         Lockhart, Global Product Manager of Color                            the near future.
         at Axalta.                                                           www.everzinc.com
         www.axalta.com/color


         8              CANADIAN FINISHING & COATINGS MANUFACTURING                                                                                    JANUARY/FEBRUARY 2021
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