Page 13 - Covid Special Issue
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    masks, in the aftermath of COVID-19 pandemic outbreak. The platform was a flagship initiative to promote women entrepreneurship in the country.
During the pandemic, home-based workers, especially women, were struggling to make ends meet and were looking for alternate sources of income. Women working with grassroots organisations and small women-led businesses who had the required skill set and capability to stitch had adapted to the need of the hour by making reusable cloth masks.
The ‘Masking it Up with WEP’ initiative empowered women home-based workers from grassroots organisations, not-for-profit organisations and women-led small businesses during the pandemic by facilitating connections with potential buyers. In these times of economic distress, WEP hopes to reach out to allies who may be interested in supporting the livelihoods of India’s home-based workforce as it works to build the post-COVID India.
Website link:
https://wep.gov.in/wepmask.html
NITI Aayog initiated campaign to support senior citizens in fight
against COVID-19
NITI Aayog initiated a nationwide campaign “Hum Honge Kamyaab” to support the senior citizens in the society through enabling the participants to take a pledge. In the pledge, an individual took the undertaking that he/she will support senior citizens around, increase their awareness, and reach out to the isolated and the vulnerable.
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