Page 12 - Covid Special Issue

SCIENCE & TECHNOLOGY OUTREACH EFFORTS ON COVID-19 BY
NITI AAYOG
NITI Aayog launched a behaviour change campaign exploring the
new normal in light of COVID-19
National Institution for Transforming India (NITI) Aayog, in partnership with Bill and Melinda Gates Foundation (BMGF), Centre for Social and Behavioural Change (CSBC), Ashoka University, and the Ministries of Health & Family Welfare (MoHFW) and Ministry of Women & Child Development (MoWCD) launched behaviour change campaign called ‘Navigating the New Normal’ and its website.
The website is concentrating on COVID-safe conduct, particularly wearing covers, during the ‘Open’ period of the COVID-19 pandemic. The website has sector-specific collaterals and guidelines for health, nutrition, and public transport (in metro cities). The campaign has two sections. The first is an online interface containing resources informed by behavioural science and the use of nudge and social norms theory, related to COVID-safe behavioural norms during the on-going Unlock Phase and the second is a media campaign concentrated on wearing of masks.
Website link:
http://www.covidthenewnormal.com/ https://pib.gov.in/PressReleasePage.aspx?PRID=1634328
NITI Aayog launched flagship initiative to promote women
entrepreneurship
NITI Aayog launched a campaign, termed as Women Entrepreneurship Platform (WEP), to enable and promote the livelihoods of women home-based workers making reusable cloth
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