Page 9 - PowerPoint Presentation

Many boutique Fitness businesses now generate a large
portion of their new leads and enquiries via Social Media, both
in paid marketing and organic awareness-raising.

It is crucial therefore, that your Social Media conveys a
message relevant to the previous 3 sections covered here
(CTA, Options and positioning relative to competition).

You should also aim for an engaged community; with up to
10% interaction from your followers on your Organic Posts.
Engagement is more crucial than vanity stats, but the principle
of ‘Consensus’ – being more inclined to like something that
others like too - is still a powerful consideration.