Page 4 - SeptOct Grocery Catalogue

Adapting and Growing with Integrity and Innovation

Despite the challenges we’ve experienced and continue to experience as a result of COVID-19, we’re learning to adapt
and evolve our lives – both in and outside the home.
Matthew James, This includes wearing face coverings, taking extra cleaning precautions, minimizing our socializing, home schooling,
President and CEO working remotely and more.
Purity Life Health Products LP
Where the retail sector is concerned, we too are adapting to new ‘normals’ and remain as optimistic and confident we are
stronger as a result. At Purity Life, our commitment to push forward with innovation while up-holding our mission of be-
ing Canada’s most valued natural health products distributor with the best, most trustworthy product portfolio remains
our highest priority.
On that note, on behalf of the Purity Life team, we’re excited to announce the launch of an exclusive new body care
®
®
line called Antipodes . Antipodes is a Scientific Green Beauty™ company from New Zealand that uses pollution-free,
results-driven, native New Zealand ingredients in its award-winning, plant-powered, vegan beauty™ and certified organic
premium skincare range.
Founder and CEO Elizabeth Barbalich brings an impressive background in science and innovation, and understands
how to bridge the gap between natural and prestige formulations. To this end, her formulas contain the most
sustainable, healthy ingredients with skin-enhancing properties that have undergone robust scientific testing
(see ca.antipodesnature.com for more details).
This exclusive line to Purity Life is being launched in this month’s catalogue with a range of 76 different sku’s
covering Skincare, Lipcare and Bodycare.
Julie Drapeau, Purity Life’s resident expert in Natural Beauty describes this line as “A real breakthrough in innovation for
the Canadian natural personal care category.” She goes on to say: “This brand really gets what natural consumers want and
understands what retailers need in order to breakthrough this category - particularly in these challenging times. What’s more,
it’s so exciting to see a company like Antipodes investing in our Canadian Natural Personal Care consumer base who’s open and
willing to try and add new products – specifically high quality, proven and natural based.”
To kick-off the launch of Antipodes and give you a deep-dive into this line and its incredible formulas, we’ve launched an
®
online training course for our retailers. Available to you any time, we’re confident you will enjoy
everything about this line so you can share it forward with your customers all the more!
To get started, simply go to: www.puritylife.com/training and complete a quick registration.
Next, go to CustomerLink to order the products your customers are sure to love.
With or without a pandemic, let’s continue
to adapt and grow together to achieve success
despite of the challenges around us. With
®
the launch of the new Antipodes line we’re
confident we’re doing just that – with more
to come!

Until next time, thank you for your ongoing
support.

Matthew James
President and CEO of Purity Life
matthew@puritylife.com Check out Purity Life on social media
#mustbematthew for all the latest updates:
#easytodobusinesswith
519-851-4045