Page 3 - Sun&Bug 2022
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MUST HAVES
SUNSCREEN AFTER-SUN CARE BUG REPELLENT DIY INGREDIENTS
WATCH YOUR
PRODUCTS FLY OFF
THE SHELVES
Take advantage of a short, seasonal selling period by highlighting your Sun &
Bug items on an end cap or window display and as a banner or blog on your
e-commerce site.
Grow your customers’ basket size by showing them appropriate ‘partner’ products;
aloe and sunscreen or repellent and itch cream.
Change it Up! Try using both related and contrasting colours, to make consumer
eyes not want to move on.
Add compelling signage that emphasizes the benefits of products and
encourages interaction from your customers.
Consider using the following: Sunglasses, Sun Hat, Pool Floatie, Beach Bag,
Flip Flops, to help create excitement for the season ahead, and propel consumers
to purchase.
