Page 34 - Mystery Shop Game 1 - Sun. Sept. 24, 2017
P. 34
Digital
Question Shop
1 Section/Location: DetroitLions.com
When Ms. Shopper went on www.DetroitLions.com, she was impressed to see info
also. This was very useful information.
2 Section/Location: Detroit Lions.com
Ms. Shopper searched on www.DetroitLions.com for a couple of details about gam
the information popped right up and was very easy to navigate through.
3 Section/Location: Detroit Lions Mobile App
Ms. Shopper couldn't believe all the information on the App. There is definitely a l
people are aware that it is there with menu's and prices.
Shop
1 Section/Location: Emails
Ms. Shopper received the emails prior to the game and then after. She felt they we
too overwhelming.
2 Section/Location: fordfield.com/events/seating-map
Ms. Shopper was curious as to where her seats were located. She went to the web
view, the numbers were still blurry. If you download the map the map becomes ea
3 Section/Location: Fordfield.com vs Detroitlions.com
Ms. Shopper feels the Detroitlions.com page is engaging and eye-catching. The For
then you see a lot more information. It seems the initial view should be more eye-
Supe
1 Section/Location: Instagram
Leading up to the game, there were many posts on Instagram building up the game
Woodward Avenue Travel (for client use only) Page
