Page 15 - CERI 2017-2018 Annual Report

Marketing & CERI's Twitter

following has
Communications than 200% in the
increased more

last year

CERI's traditional
media potential
reach was 300M.

The Economic
Potentials and

Efficiencies of Oil
Sands Operations:
Processes and

Technologies study
received the highest

media coverage of the
year.

Objective: Maintain LinkedIn impressions of 220/post

Result: Average of 2,206 impressions per post in the last year (measure of increase
not available over the previous period as CERI was not active on LinkedIn).

CERI also utilizes LinkedIn to

promote studies, events and other
Objective: Maintain CERI Twitter impressions of 2500/month
newsworthy content. For the 2018-
2019 year, the Marketing and
Communications team will utilize

social media optimization tools to
elevate impressions and extend our

reach across Canada.