Page 2 - BFS Henry Schein Media & Audience Exposure Report 2021

Thank you for participating in Bid For Smiles! Your generosity provided such a boost to our campaign and is of great benefit to our mission. Thanks to you, we raised more than $37,000 to help provide access to dental care and oral health education to underserved children across the nation.
In addition, our generous media partners donated print advertising and news stories to promote our auction and your sponsorship. The promotional ROI of our Bid For Smiles campaign nearly tripled the value of your donation!
So many families are facing financial hardships right now. As a result the safety-net dental clinics in our network will need our help more than ever in order to serve an increasing number of children in need of dental care. We hope you will consider participating in Bid For Smiles again this year to help meet these additional needs.
I have included information about this year’s auctions. If you have any questions, please contact me at jmalmgren@ncohf.org.
On behalf of the children we serve, thank you!
Sincerely,
Jill Malmgren, Executive Director America’s ToothFairy