Page 4 - BFS Henry Schein Media & Audience Exposure Report 2021

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Fall & Spring Campaigns:
• Press releases targeted more than 351,000 dental industry readers
• Print ads promoting the events were featured in dental publications with a combined readership of 440,940 subscribers.
• Our promotional campaign across Facebook, Twitter, Instagram and Linkedin reached nearly 17,000 highly-engaged users.
MEDIA VALUE & EXPOSURE
During our spring campaign, Henry Schein was featured as a sponsor in ads that targeted a combined readership of 195,000 in Dentistry Today, and RDH Magazine. The advertising value of this exposure was $28,500.
In addition, Henry Schein’s sponsorship of Bid For Smiles was recognized in a press release published in Dentistry Today, in emails to our subscribers, and in more than 40 posts across Facebook, Twitter, Instagram and Linkedin.
More importantly, your participation helped us raise more than $37,000 to support oral health programs for kids in need!