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                                    13The Commercial Excellence team has launched SF-Connect,a self-service analytics tool for managers, designed toprovide clear, actionable insights to support sales leadership.In its first phase, the platform features an easy-to-usedashboard displaying sales performance, customer data, and key trends. Key benefits of SF-Connect:Training for Phase 1 has been completed for managers across the Commercial teams %u2014 including Pharma MC/OTC, Medical Devices, and Own Brand. Future phases will expand SF-Connect%u2019s capabilities to include price andmarket analysis, and sales vs. call activity insights,further supporting efficient and informed decision-making. SF-Connect has been developed to streamline sales operations and strengthen performance across the organization.SF-Connect: Empowering Sales Leadership with Data-Driven Insights%u2022 Improve area-specific discussions with relevant data%u2022 Identifies growth opportunities and areas for improvement more effectively%u2022 Reduces time spent on reporting, allowing more focus on frontline supportSawasdee Newsletter, June 2025
                                
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