Page 34 - EW-June-2024
P. 34

Expert Comment


         A resounding lesson



         from marginalised poor


                                                                                  RAJIV DESAI



                 MID THE EXPLOSION OF CHOICE MADE         As results pour in from General Election
                 possible by technology and business, a welcome
                 development is the alignment of television,   2024, it's clear that semi-literate, rabble
         Alaptop, cell phone and entertainment. But such   rousing bigots cannot endlessly deceive
         choice means little without content.
            Fortunately, content is blossoming with nostalgic   a huge nation of diverse cultures and
         programming on television in recent times. The fare   traditions. They should not be allowed
         available is comforting reinforcement of continuity: the
         idea that the past and present is a continuum. A click   to set the agenda based on dubious
         of the remote and one is transported back to the 1970s   understanding of Hindu religion
         America of tight, patterned shirts, brick-coloured bell
         bottoms, platform shoes, long hair melded into droopy
         moustaches and mutton-chop sideburns.            factories but to the neglect of literacy and public health,
            Though popular tastes of those polyester days were a   schools and hospitals…and a number of other issues the
         bit trying for the eyes, there were some distinct oases in   current muscular culture side steps. There’s a risk that
         the desert that had overtaken popular taste. For example:   such reminders will be ignored and dumped into the bin
         savouring the elegance of Lindsay Wagner as The Bionic   as Luddite complaints. It’s a curious position to be in
         Woman; the familiar comfort of watching Jack Lord   for those of us who championed the cause of modernity
         of Dr. No fame in Hawaii Five-O; the laugh riot Mash   against tradition that militates against inclusion, against
         starring Alan Alda; and one of my all-time Peter Falk   diversity.
         favourites, Columbo.                                  eanwhile, as results pour in from the recent General
            It’s not just American television of the 1970s. On tap as   MElection 2024, it’s clear that semi-literate, rabble-
         well are channels that show black- and-white Hindi films   rousing bigots and bhakts cannot endlessly deceive a huge
         of yore: Raj Kapoor cavorting with Nutan and dealing   nation of diverse cultures and traditions. Try as much
         with Mrs. D’Sa, his landlady played by the formidable   as they will, Mr. Modi and his saffron gang cannot and
         Lalita Pawar in Anari; Dilip Kumar in Naya Daur   should not be allowed to set the agenda based on dubious
         standing up to the soul deadening forces of modernity,   understanding of Hindu religion. There are also larger
         and, evergreen hero Dev Anand romancing a lovely young   issues about his social interaction with world leaders, one
         Sadhana in Hum Dono. And also the wonder Hollywood   of which was raised when he told Bill Gates that Indian
         films of yesteryear starring Sophia Loren, Audrey   children are “advanced” because in many regions of India,
         Hepburn and a bunch of male heroes. What a treat!  the word for mother and advanced technology — AI — is
            Realisation of this joy nevertheless requires fancy   the same.
         moves with the remote control device. Though I’m not   Modi has enjoyed two unquestioned terms at the
         a technophobe, struggling with various remotes while   top of the heap. From the looks of it, the result of the
         reading a book is a tough call. Luckily I don’t have to   current election is likely to put a spoke in his wheel.
         struggle much, thanks to an attentive granddaughter   His government has set India back dramatically,
         ready to leap to the rescue the minute she witnesses   disfiguring governance in a rapidly developing nation
         confusion. Amazing how pre-teens make it look so easy.   with a steaming economy and a compassionate welfare
         As I look at her with gratitude, she anticipates my thank-  state. After a decade of Modi rule, India has acquired
         you bleat with a smiley “You’re welcome, Grandpa.”  the reputation of a violent monocultural country with
            Not to digress, the relationship between technology,   no room for minorities and socially and economically
         choice and taste is a fascinating study. Also it’s especially   disadvantaged groups.
         heartwarming for those of us, who back in the day   It's been quite a turn from an admired system that
         had warned about the focus on technology and lack of   had fired the engines of global growth and established
         attention to content. I recall at a technology conclave in   the world’s largest welfare system. As evidenced during
         Pittsburgh, some of us warned that the sterile fascination   the Covid pandemic lockdown, Modi and his saffron
         with technology is akin to marvelling at the elegance of   supporters disregarded the poor — making them walk
         the physics concept of interchangeability of parts without   from urban centres all the way to their villages. General
         considering the implications of gun culture with its wars   Election 2024 has given them the chance to speak their
         and murders.                                     piece. The result is likely to be a resounding lesson.
            It is not dissimilar to the warning against Prime
         Minister Modi and his saffron party’s preoccupation with   (Rajiv Desai is president of Comma Consulting and a well-known Delhi-
         “development.” The objection is not to expressways and   based columnist)

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