Page 148 - EW 1-156 May 2024
P. 148

Interview



         “Babies at birth are smarter than any person on Planet Earth”



              n alum of the top-ranked                                     them to learn all 20. After that it’s
              Georgia Tech University and                                  up to the child to learn what she/he
         AStanford University, USA,                                        wants to learn.
         Raghav Himatsingka is founder-
         CEO of the Mumbai-based Raising                                   But isn’t this putting pressure too early on
         Superstars Pvt. Ltd and inventor of                               children? Critics might say you are actu-
         the Prodigy Baby app that arouses                                 ally pushing them too early into learning.
         the latent potential of 0-6 year-old                              That’s a common misconception.
         children. Excerpts from an online                                 We have three responses to this
         interview: (see https://www.educa-                                criticism. Firstly, nobody can force
         tionworld.in/ew-interview-raghav-                                 a baby or toddler to do anything
         himatsingka-co-founder-raising-                                   she doesn’t want to do. Infants start
         superstars/)                                                      crawling and walking when they
                                                                           want to. Nobody can force them. Sec-
         An engineering graduate with a postgrad                           ond, there is no testing in our pro-
         degree in management from Stanford,                               gram because we prohibit testing or
         you have transformed into an evangelist                           benchmarking. Thirdly, the duration
         of early childhood care and education.                            of the program is 5 minutes per day.
         What’s the explanation of this career   to parents on some activities they   So, there’s absolutely no pressure.
         switch?                          should do with infants through pre-
         It all happened at a time when I was   recorded videos of 7-8 minutes. You   So your presumption is that all babies are
         deeply concerned about my child’s   watch the video, and know precisely   inherently smart to begin with…
         well-being, his education, his future   what you have to do. Each activity   It’s a scientific truth. We believe all
         amid the Covid pandemic lockdown.   presented for children takes less than   babies at birth are smarter than any
         Earlier after completing my higher   5 minutes in a day. There’s no screen   other person on Planet Earth. They
         studies at Georgia Tech and Stanford   time for the child because we believe   should be provided every opportu-
         universities, I returned to India and   that it’s super evil for infants. The   nity after birth to develop strength,
         joined the family business. Later I   app is only for parents.    stamina, flexibility until age five-six.
         founded my own travel & logistics                                 What most parents ill-advisedly do
         company, Truckola. But when Covid                                 when a baby is born, is to swaddle
         hit, it also massively hit the trans-  What is the price range of your videos?  her in a blanket and carry her in
                                          The price differs from country to
         port and logistics industry and I was                             their arms.
         compelled to shut down the com-  country because our costs of produc-  But there’s a reason that infants
                                          tion differ. In India, it starts from
         pany. Consequently, I left Mumbai                                 come into the world — to experi-
         and moved back to Kolkata with my   Rs.500 and could go up to Rs.1.5   ence the world as it is. They need to
                                          lakh for the entire program.
         parents. Around the same time, I                                  be able to free their arms and legs,
         also became a father. With all this at                            to crawl on the floor, develop their
         the top of my mind, I started Prodigy   What outcomes can parents and infants   brains. If you wrap them up, you are
         Baby as a small business to sustain   expect from this app?       limiting their development. The best
         my family and myself.            We never promise that your child
                                          will get into IIT or Stanford. Our   time to start our programs is around
                                          purpose is to enable babies to realise   two-three months after birth. Some
         Now four years on, how satisfied are you                          parents want to start at birth. But in
         with the progress of the company?  the best version of their talents and   the first 45-50 days, babies sleep for
                                          potential. The Prodigy Baby frame-
         Raising Superstars is a category                                  18 hours a day. So there is not much
         creator and category leader. There’s   work is a holistic system to develop   for parents to do besides caring,
                                          whole skills at the foundational level.
         no such company in the world at                                   massage etc. But after two months,
         our scale doing what we are doing.   For example, babies that follow our   babies start learning very fast.
                                          programs do belly crawling at three
         There are many physical spaces but
         nothing in the online world. We are   months instead of the usual eight   NEP 2020 has mandated compulsory
                                          months. Their speaking, language,
         blessed to have 300,000 lifetime                                  early childhood education and learning
         parent members in 167 countries   reading, math, memory develop-  for all children in the 3-8 age group. How
                                          ment, creativity, and problem-solv-
         worldwide. We have a headcount of
         67 employees and half of our busi-  ing skills will develop earlier than   revolutionary is this mandate?
                                          the norm, including character traits
                                                                           It’s a great step in the right direction.
         ness revenue comes from India, and
         the other half from abroad.      such as persistence, curiosity and   We need to see how this mandate is
                                          confidence.                      implemented. But it is definitely a
                                            We believe that if you provide 100   forward step. I’m confident that if we
         Is it like an online class for parents?   development opportunities and your   invest in early childhood education
         No, it’s not an online class. The way   child learns 70, it’s better than pro-  today, we will reap great benefits 15-
         it works is we provide instructions   viding 20 opportunities and forcing   20 years down the line.
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