Page 15 - LiveLabs: Women In Business

How Companies Can Support
Women’s Ambition for Increased Pro t and Diversity
with Bonnie Marcus
Award winning entrepreneur and Forbes and Business Insider contributing writer, Bonnie Marcus, M.Ed., assists professional women to successfully position and promote themselves to advance their careers, and consults with companies to retain
and support their female talent. Her latest book, The Politics of Promotion: How High Achieving Women Get Ahead and Stay Ahead (Wiley, 2015), provides a road map for women to navigate the complexities of their workplace to get the promotion they deserve. With 20+ years of sales and management experience, Bonnie’s extensive business background includes CEO of a ServiceMaster company and VP of Sales at Medical Staf ng Network and two others national companies in the healthcare and software industries. She has held executive positions in startup companies and Fortune 500 companies. As president and founder of Women’s Success Coaching, Bonnie has conducted extensive research on women and ambition which is the foundation for assisting companies to manage and support women’s leadership initiatives.
How do organizations understand what women want and need to be successful?
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Tap into the female talent pool for increased business pro ts
Learn to better understand women and their ambition and how that varies by age, ethnicity, and upbringing
Develop practical solutions for how to support and manage their ambition over time