Page 12 - Geniecast LiveLabs: Mindful Leadership in Associations

FOR EXECUTIVE STAFF / COMMUNICATIONS AND MEMBERSHIP DEVELOPMENT TEAM
SOCIAL INTELLIGENCE & CONSISTENT MEMBER CONTACT:
Better Monitoring Trends in in Membership
Competitive intelligence is is done ad hoc not systematically or or methodically Gathering and and synthesizing market trends customer needs and and and organizational organizational capacity capacity is is is is left to to driven personalities and and not a a a a a a a a a a a a a a a a a a a a a recognized (i e e e e e e e e e e e e e e e e e e e e e e e e funded) organizational organizational capacity capacity This results in in leadership decisions below the the CEO that are out of touch or or or counter to to the the organization’s health 11