Page 14 - Geniecast LiveLabs: Customer Experience

FOR CUSTOMER SERVICE DEPARTMENT AND SOCIAL MEDIA TEAMS
SOCIAL MEDIA CUSTOMER SERVICE:
Craft Tone and Messaging for Customer Interaction
After launching Facebook Messenger for customer care last year, Sprint saw an increase of 31% in private messages in only 3 months time. As Twitter, Messenger, Instagram and others continue to roll out innovative engagement features, be prepared to be there waiting, because that’s where your customers will be.
11