Page 16 - Geniecast LiveLabs: Customer Experience

FOR CUSTOMER SERVICE AND IT MANAGERS
TECHNOLOGY:
Identifying Relevant CRM Tech
Since 89% of businesses are soon expected to compete mainly on customer experience, organizations that take customer experience seriously will stand out from the noise and win loyal customers over.
One thing for sure, in order to deliver an excellent customer experience, you have to know your customers better than ever before. This means creating complete customer pro les that help you understand and measure your customers’ behaviors at every touch point across multiple channels. To achieve this, you need CRM software.
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