Page 18 - Geniecast LiveLabs: Customer Experience

FOR THE CUSTOMER SERVICE DEPARTMENT
COMMUNICATIONS WITH THE CUSTOMER:
How to Best Engage the Customer
32% percent of those surveyed in the Conversocial “State of Social Customer Service” Report found the phone to be the most frustrating way to engage customer service. With multiple brand options for consumers to choose from, don’t be surprised if customers abandon your company for your competitor because of poor customer service. Social customer care, and messaging channels in particular, are revolutionizing the customer experience, offering in-the-moment resolution with a human touch that has been lost in the script of the traditional call center.
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